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The Dip
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Product Description

The old saying is wrong winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip they get to the moment of truth and then give up--or they never even find the right Dip to conquer. Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit--so you can be number one at something else. Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

Customer Reviews:

  • A great, quick read to help refocus your career and business
    This concise piece about not mulling over quitting is a great focusing tool for young professionals looking to make and difference in what they enjoying doing, and succeed at the same time. Defining the reasons for quitting and quitting early is a fresh new perspective. It is valuable, especially if the job you have or the task you're doing is just NOT WORTH it. Read this book if you are at a career crossroad. Thanks Seth....more info
  • Cut your corner out of the world.
    To be the best in the world at one thing requires removing many other things out of our lives. This concept may prove essential in the Internet 2.0 age and perhaps less obvious to more traditional types. I for one am going to put his principles to the test, and I'll let you know in several months how it goes....more info
  • When to Stick
    Awesome little book. After you read it you will want to buy it for all of your friends! Great book on doing the things that lead to happiness! Quiting is not the same as failing is the best part of this book for me. I learned that I was trying to do everything and not doing anything really well. Wow, awesome book!!!...more info
  • Don't Start What You Can't Finish
    I think it might have been my mother who told me that when I was a kid. While the lesson may have worn off, Seth Godin tries to bring it back to life in his (very) short book "the dip." The "dip" in Godin's book describes the trough between when you start something and when you become the best in the world at it. That trough is often longer than you expected, tougher than you expected, and steeper than you expected. He claims that is why only one person is the best in the world at anything - because it's HARD! Simple but insightful, this lesson fits neatly within well worn lessons on positioning (Ries & Trout), Crossing the Chasm (Geoff Moore) and Good to Great (Jim Collins), all of which talk about how different (and beneficial) it is to be the best in your field.

    Don't test the dip unless you are willing to work intensely at it. Don't keep trudging down that path unless you are willing to continue to the end. And there is no shame in quitting, if you do it before either of the above steps.

    We've all encountered the dip. We've been unsure whether to start, continue, or quit on the way to something. Mr. Godin gives us a bit better map to help us see which direction to head....more info
  • Simple and easy read with a relevant point
    In life it is usually the small things tht get us caught up in getting ahead. This is a super simple read that is more of a book to quickly read when having a bad day. The information in the book is not ground breaking but it still is inspiring. If you can look past the simplicity of this book and read into the message it will work great for you. This is a book I keep on hand as an extra to give to somebody when they tell me they are having issues with moving ahead. ...more info
  • Smart and Succinct
    The Dip was given to me as a present from a coworker and I found it to be a quick and easy read that gives one an interesting perspective on how to focus your energies in to maximize quality of life.

    -Adam info
  • Mr. Godin phoned this one in
    This book is unspired and is made of old information. The content seems to be a patchwork of Mr. Godin's blog posts. Feel that I may have been duped into buying this when the info is old and redundant.
    I like Mr. Godin and believe that he has some tidbits of wisdom but this book is over-hyped and a poor offering.
    The themes are weak, the case studies are typical[Google, Wikipedia, every other internet buzz word] and there are no revelations.
    Not worth the time or money....more info
  • another self-hate book makes the rounds
    There must be well over five thousand self-help books now since the self-help movement began in the mid-sixties, and "The Dip" is the next evolution of titles that gets you to exchange your money for wisdom you can find on bumper stinkers. The formula, which was once a sprawling set of lists and rules to remember (here's the "ten steps to success," here's the "twenty-one stages of recovery," here's the "cave of the unknown," the "palace of infinite possibilities" - are you sick yet?), is now collapsed into short books like this kind, full of different fonts and bold, italic or underlined type telling you everything you already know or at least suspected but now you're just a little bit poorer for pinning your hopes of changing on yet another book about how to live your life by a man you don't know nor will ever meet. The mildly amusing author explains that dreams and hopes must be worked hard for, but the price is ascending the mountain - totally profound. What I most objected to (and I read this book at Borders) is his assumption that people who are average in their skills are losers. Only the best are winners. Do you really need this kind of therapy? Do you really want to feel like garbage again? Buy this book then. I've learned to avoid this new wave of self-hurt books and to keep my money in a bank. I may not be growing, but at least I know my money is....more info
  • I'd like to return it.
    This book was very simple, yet it didn't convey a complete idea.
    It didn't teach me anything about when to quit. It described a Dip and a Cul-de-Sac and said to get out of a Cul-de-Sac, and know when to power through a Dip and when to recognize when it's a waste of time.
    I kept reading, and waiting for the point to be made with relavant examples, but they never came.
    I asked someone else to read it for her opinion, without expressing mine, and she said the same thing.
    Although it's short and a quick read, I feel like it was a waste of time.
    I do not recommend. If you've read this review, you don't have to read the book - you've already got the concept!...more info
  • A very timely perspective
    This book probably saved me from myself. We were starting up yet another business. And this one seemed different at the outset. It had more going for it than anything else we have done and the timing seemed right. We embarked on it with more enthusiasm than before and when everything started to fall into place, we were excited beyond belief.

    Then we hit the Dip. A couple of things went wrong. And because we'd been so excited initially, it felt like a kick in the guts. We lost faith rapidly. It all seemed so hard.

    Then I read this book. I now understand where we were and why we had to embrace, not avoid, the Dip. If you want to go after something that's important to you, you have to read this book....more info
  • Common Sense
    The sub-title says it all, in fact, for some, that may be all you need to read: when to quit and when to stick. That's Godin's simple message.

    Some may find it profound--the truth that some people quit too soon while others don't quit when they should. Given that we are all always told never to quit and that we are guilting into thinking that a quitter is a loser, the message is an important one for people easily swayed by common advice.

    "The Dip" is not a how-to book. If you read it hoping to know how to determine the difference between quitting too soon or too late, you'll likely be frustrated. If you read it hoping to determine whether your dip is a dead end or a short cut, you'll likely be frustrated.

    "The Dip" is a motivational book that encourages readers to think long term before making the decision to quit or endure. It makes sense--common sense. For the business person lacking common sense--this is a helpful book. But then again, the business person lacking common sense likely needs a lot of help.

    Reviewer: Bob Kellemen, Ph.D., is the author of "Beyond the Suffering," "Soul Physicians," and "Spiritual Friends."...more info
  • The Dip
    I am not into "self help" books, or the like. I don't think that I have ever read a book on being a better salesman or businessman (but I do have several on my bookshelf). So, why did I pick up The Dip? Because 1) I trust Seth, 2) I read his blog every day, and 3) at 70 pages, he doesn't have time for "fluff."

    Being the Best in the World is Seriously Underrated
    If You're Not Going to Get to #1, You Might as Well Quit Now
    The Best in the World?
    It's Almost Impossible to Overinvest in Becoming the Market Leader

    A very quick read, but one that requires a second reading, so that you do not miss anything. Yes, you can miss some things. Seth throws a lot at you, and it takes some time to digest it. A second reading is almost required.

    So, what is The Dip? You start something and soon it gets hard and not a lot of fun. It may only be a setback that once you push through it, everything else falls into place. Can you recognize it? What can you do to overcome it? What have some other people done? These Dips, if you beat it properly, will propel you to be the best - in your market, your niche, your life. And, of course with that, comes the associated benefits; more recognition, wealth (and not just monetary), and security.

    This book is very well written (it has to be, since it is only 70 pages) and Seth provides enough information for you to succeed (or to recognize when to quit). There are quite a few good anecdotes in the book, but the one that I liked the best was when Seth was talking about Jack Welch (former CEO of GE) and why he sold off some profitable businesses. These businesses weren't the best in the world, they were more like #4. Why did they go? Because they showed the other people in the organization that ". . . it was okay not to be the best in the world . . . " Probably an oversimplification, but I like the way that Seth thinks.

    I found it a very enjoyable and satisfying read and would recommend it highly....more info
  • A Must Read!
    I'm not normally one for books of this nature: short, quirky books that have easy to understand steps to great success all wrapped in cute little analogies. Godin somehow does it right. Whether you are stuck in a rut or itching to start something new, this book provides advice that helps condition your mind so that you end up succeeding. Otherwise you might as well quit.
    Buy it, read it, and revisit it every year when you need a boost to your career or hobby....more info
  • Doesn't really teach when to quit or when to stick
    This is an interesting little book exploring a very important set of concepts. But despite the subtitle, it does a poor job of explaining when to quit and when to keep going.

    Godin's theory is clear enough. The book falls short on practical guidelines and specific, real-world examples that will help the reader decipher their own complicated situation. It's like an outline for a how-to book, without most of the content that would make it usable. I hope that Godin will develop his concepts in enough detail to make them teachable, and then write a second book that really does the job....more info
  • Thought-provoking
    This is a good little volume with many thought-provoking passages. Vivid analogies make it applicable for many people in many circumstances. Nothing earth-shaking or necessarily "new" but it's simplicity and accessibility make it appealing. ...more info
  • Good
    I found this book to be a pretty good self-check catalyst. It won't answer questions for you, but will show you what questions to ask yourself....more info
  • Well written book, but not insightful
    The book is quick and easy read, but doesn't really say much. It is much more lucrative to be the "cream of the crop" than a middler, no matter which profession you pick. Seth argues for careful deliberation when seeking out opportunities, and a willingness to change course. Quitting should be a rational decision, even planned ahead of time if possible. Overall, he argues that to best utilize your potential, you should seek out a job you will be challenged on, can grow in, and can be the best in the world. Once you've done that, stick it out without being disheartened by the time it takes to become an expert a.k.a. "the dip", because that's just what it takes, and its worth it.

    I'm usually a big fan of Seth's work, and agree with the content of the book, it just wasn't very insightful or enlightening for me....more info
  • Work a little harder and the Dip will be over
    Very short and easy to read book.
    Lack of any supporting facts or research makes the book come across as a gross simplification, if not preachy.

    It is basically, a simple concept explained on less than 80 pages.
    Sometimes we do hit the hard times at work and in life. In most cases all you need is persevere and you'll be back on the right track in no time. This perseverance is what will separate you and the competition.
    Knowing that a certain amount of perseverance is necessary to achieve perfection will allow one to evaluate whether the project in which one is about to engage is worth it.

    Interesting advice provided on avoiding easy growth - if it is easy for you, it will be easy for others and competition will soon ensue.

    Less one star for the lack of any kind of research......more info
  • The obvious needs saying
    I'm normally averse to those business advice books that state the obvious in far too many words. This isn't one of those books.

    True, Godin tackles some allegedly self-evident insights on quitting (or not). But they're only self-evident when you take the time to think about them. Which we don't.

    And only self-evident if you are "brave" enough to confront them and accept that just maybe you should be quitting more often. Most of us aren't that brave.

    Godin writes eloquently and inspirationally. Reading the book means you finally face up to the obvious. And his words have a magical way of encouraging practical action. I know I sat down the day after reading the Dip and took some necessary decisions I'd been pushing aside for years....more info
  • Some Solid Statements in This Book
    I originally gave this book a lousy review. (I bought the CD). But after thinking about it for a while, I changed my mind. It does not cover every possible angle of the "dip" concept and all of its ramifications. However, the basic argument of the book is sound. The lesson of the book is simple. If you are going after a worthy goal, make sure that you give it your best. If you get hung up (the dip), keep pushing. You will get results beyond typical. If you are not going after a worthy goal, drop it and move on. Simple but great advice. I originally got hung up on all of the "what ifs" resulting from this concept. Don't overthink this book! Take it for what it is - a very simple set of rules for basic decision making....more info
  • Concise
    "This book is really short. Short books are hard to write, but you made me do it. My readers are excellent correspondents, and this is something I've learned from them along the way: Write less." --Seth Godin

    Damn straight. This book is an exercise in brevity. I often recommend that readers preview a key chapter before deciding whether to commit to a book. No need with this one--just take an extra 20 minutes and read the whole thing. Borrow it instead of buying it; the key points will stick with you.

    Godin's points are straightforward:

    * Comes a time in doing anything when it gets hard and stops being fun.
    * If it is something you can be the best at, stick with it through the "dip."
    * If it isn't something you can excel at, quit. And excel at something else.
    * Learn to recognize such "cul-de-sacs" and avoid even starting such paths.
    * Endlessly coping without either excelling or quitting is a trap.
    * Systems are designed to exploit "copers" in various ways. Beware.
    * There are eight common causes of "dips." Beware some more.

    That's pretty much it. There are some good stories about Vince Lumbardi, Butch Cassidy, the space shuttle, and Microsoft. But they build on the main points. There is good advice here. It would be worth your time, even if it were longer....more info
  • Good examples, but familiar advise
    The Dip is a small book. It is well written and narrowly focused on an important topic. While the discussion and presentation are original the advise is not.

    The author is well known and popular in the Internet and Software business world; however I do not think his track record gives him the credibility to speak with authority on the books topic. The Dip is about how to succeed by quitting. This would have had more impact if the author was the worlds best at something.

    The books theme is the widely accepted idea that you must focus and be committed to succeed. Godin starts with a discussion of the importance of winning that emphasizes the difference between first place and the rest. Then talks about the importance of stopping doing something if the pay off does not justify the effort, or there is little chance of success. All of the advice is well know and seems self-evident. There is really nothing new here. The Dip is well written with some novel examples and anecdotes and may serve as a useful refresher for some readers.

    In the end I was left wondering how to determine whether or not I was in a dip, destine to eventually break through and succeed, or in one of the undesirable situations Godin describes. The author may have assumed that since most of his argument as a restatement of the obvious, this would be clear too. In fact I was left confused on this point. The book would have been strengthened by the addition of more information on determining were you are now....more info
  • Very important concept but could have been written better
    This book is confusing. When I first read it I was down-right angry - it seemed trivial and a complete waste of time. I even went as far as to write a horrible review about it here at amazon. But...

    On the next day I was studying Japanese and it was so difficult I seriously thought about quiting and that's when I heard Seth's voice "Hard things are the successful man's best friend...they ward off competiton, they make you unique...embrace them". At that point the thought about quitting was no more and a few days after that I even felt I was starting to get the hang of this Japanese thing.

    Smart fellow this Godin dude. My suggestion ...

    Buy the book and try not to be too upset after your first read. the book (although written poorly) contains a very powerful idea....more info
  • Little book very big impact
    I have always found Godin's books to be insightful in a way that is infuriating. Infuriating because they talk about very simple and powerful ideas that once you read them you know that you should have known this all alone. That combination of clear ideas, powerful ideas, and I know this are all here in the Dip. And that combination makes this book great.

    The dip is a simple book with an important idea -- that you have to think about quitting and that winners know when to quit, quit often and work through the dips to get to the goals they are looking for. As a personal career management book this is a gem. I bought the audio version of the book, my first audio book and it is well suited to that medium.

    If you are looking for a good business career or corporate management book that is in the same vain I recommend "What were they thinking". So a strong recommendation to make sure that you are making progress and not climbing your way into a dead end. ...more info
  • The little book written to ride the sales of his last big book
    The Dip shouldn't be a book onto itself. It should be a chapter of his last book. It's not that Mr. Godin doesn't communicate well the need and importance of his notion of quitting and when and why to do it. It's just that it's not necessary to write a small book about it. His book can be summed up by this: "Don't fall in love with a tactic and defend it forever. Instead, decide once and for all whether you're in a market or not. And if you are, get through the Dip."

    Mr. Godin is an excellent writer, communicator, and thinker and highly recommend his book "Small is the New Big." In particular, he has a very evolved blog-oriented succinct style. "The Dip" seems to drag out what was probably a blog entry for 100 pages. It feels like a paper you wrote in college where you just keep repeating your thesis statement over and over in different ways to drag out and make the paper long enough.

    Read "Small is the New Big." ...more info
  • common sense, no need to read, it`s obvious
    This book is fun to read, but not as a businessbook where you want to learn something amazing o useful. Common senses and basics are so obvious, the author is repeating in a thousand of different forms the same idea which is boring. The idea of this book can be condensed in only a short paragraph : if you can and will pass the dip, then go ahead, and if you don`t, just reallocate your resource to other project and quit.
    ...more info
  • Are You In A Dip?
    When I was young, I rarely read anything. Even all the way through school when I had book reports to do, I never read the entire book. I had no motivation, no mentor sharing with me the importance of reading, and basically always found other things to do. But as I've grown, matured, gained in wisdom, I've found that reading is one of the most important things you can do to grow as a person.

    The most recent book I've completed is Seth Godin's "The Dip". It's a small book, at only 80 pages long, so it was a really quick read. Seth explains the three different paths to all decisions: The Dip, The "Cul-de-sac" and the Cliff.

    While I was reading the book, I keep thinking to myself, this is all "duh" material (stuff we should all already know), but then I found myself highlighting more & more statements that stood out for me.

    The book is about how it's alright to quit something when you realize that the end result isn't going to be the right outcome for you, your family, your career. Seth shares that it's alright to quit, and that the old saying "Winners never quit" is the wrong way to think.

    The AHA! moment for me in the book was when Seth told about how you should determine, up front, all the things that would cause you to quit something---before you ever start---and then hold to these items and not let other issues hinder your path (i.e., because it's hard, because you're tired, etc.).

    In the end, it's a book I wish someone would have encouraged me to read soon after graduating from high school....more info
  • This little book changed my life!
    Contrary to a what a couple of reviewers said, this book is not obvious. It is logical, and after you have clarity about something it seems obvious. The best poker players fold more often than they finish a hand. But how many of us stick with something much too long, when a careful analysis would show that it is futile? But we never get around to that careful analysis, do we? We've been taught that winners never quit. Conversely, how many of us quit too soon and watch others who persevered through the dip strike it rich? How can you know which is which? Seth helped me gain clarity on what things to quit, and what things to stick with. The result was that I unwound from some sluggish investments, uncommitted myself from some unproductive enterprises and invested more energy and money into something I had worked on for a long time that was about to bust out of the dip! Like all realizations, when the student is ready, the teacher appears. If you are at a point in your life where you are struggling with a quit or stay decision, this book will help you find the clarity you are looking for....more info
  • From the perspective of a 7th Grader
    This review was written by my 7th-grade daughter:

    The Dip is a little book about when to quit and when to stick. It tells you how to persevere through obstacles in jobs, new things you want to try, or things you're trying like a band you want to start. The Dip is a temporary setback that you will have to wade through like thick syrup.

    People quit things they want they want to do because the cost may seem too high. People don't have a lot of time and don't want to take a lot of risks. In school teachers tell kids that once a problem gets too hard they should move on to the next one. The low handing fruit is there to be taken; no sense wasting time climbing the tree. The Dip is the long stretch between beginners luck and real accomplishment.

    I recommend The Dip to people that have lost faith and believe that what they are trying to do is too hard because either their boss, coach, or someone else is not the kindest person to them, or when their environment is not the nicest. I believe that this book will give you great advice on how to live through dips and any rough path you have to get to before achieving your goal....more info
  • Less to this than meets the eye
    Important things are really hard to do. You should finish some of the things you start, but not others.

    There. I just saved you $12.95 ($16.00 in Canada).

    The book really doesn't say much more than that. My *hope* was for clues on how to identify lost causes, but the book is pretty much devoid of these - all we get is the mantra that important things are difficult, and sometimes we should quit but sometimes we shouldn't, repeated in a variety of marginally uninteresting ways.

    There is a *lot* of life management and motivational material out there. I should know - I'm a student of this genre. This one is not one to add to your collection, unless its a very, very small collection.

    Maybe not even then. ...more info
  • Easy to read, but to the point.
    I highly recommend this book, it's a short and easy to read book.
    If you are an entrepreneur, you should read it.

    ...more info
  • Great book to read BEFORE you begin something new!!!!
    I was in my favorite hang out place Barnes and Nobles and I picked up this little book. I sat down and read the whole book and than I bought it to high lite it as is my custom and will read it again. It is a small book, but very powerful and I loved that. It is so right on as far as how we are as people and how we do things or don't. Winners win because they make a decision and hang in there until they get it done. It tells you how to know when to QUIT. Most people will and that is the beauty of how things work. Show up, prepare, serve and choose the right vehicle and you can WIN no matter what you choose. Be Passionate and Good!
    F. DeTiege NJ
    PFS is where it's at!!!!...more info