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Blink: The Power of Thinking Without Thinking
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Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like

Customer Reviews:

  • Give this book a second thought
    The case studies are what makes this book. Who wouldn't want the inside scoop on art dealings, marital discord, cop stories and what happens when someone with autism watches Who's Afraid of Virginia Woolf?

    I like the way the author dissects these stories -- some of which we're familiar with, like Amadou Diallo's death or the assassination attempt on President Reagan's life -- and then ties them together in the neat little concept of "thin-slicing," or making decisions based on very minute pieces of visual or tactile information.

    But Gladwell's overarching idea, that the unconscious decisions we arrive at in the first few milliseconds of a situation can be better than thoughtfully considered ones, seems woefully optimistic to me. After all, many of the instances Gladwell analyzes are ones in which the snap decision was wrong.

    Take the death of Amadou Diallo. Gladwell's treatment of it is part of a section on how reading facial cues can help you "mind-read," or intuit someone's true intentions. Even if the cops in this situation had years of practice in the arcane study of facial movements and could more accurately read Mr. Diallo's face, what could they have seen in this particular situation? It was the middle of the night on a dark street!

    The only real lesson I took away from this book is that, yes, "thin-slicing" can provide a good answer, but only after a lifetime of experience in some particular field. Gladwell's examples attest to that fact -- art forgery, police actions, music appreciation, food tasting. Unless you've honed your instincts with years of instruction and experience, I'd say you're better off taking your time making decisions. ...more info
  • Fairly short & sweet...worth the cost of admission.
    Great light reading.I also recommend "Phantoms In The Brain"(see my reviews)which covers alot of the same territory but in more depth....more info
  • You can never know to much about how we make snap judgments.
    It is somewhat less technical than How We Decide but gives different examples of the conscious decision making process vs. the unconscious process. Allows the reader to gain an understanding that while you are heavily influenced by environmental stimuli and data we are consciously unaware of, we can train our conscious mind to identify those influences and adapt/compensate for them. There is a part that even goes into mind reading (no joke). This is a must read for humans. ...more info
  • Impulses validated
    This clearly written book will validate for many the thought that your first impulse or opinion of many things is the best. In golf, it would be your first read of the putting line and speed. In life, it would be that queasy feel in your gut when you meet that slimy salesman or, at the other end of the importance spectrum, "love at first sight". It is worth a look at your own adaptive unconscious as it looks at the object of your interest. It might be the most important book you have ever read.

    Hugh A. Dame, MD ...more info
  • Very Informative but not Well Written
    You can learn some very interesting things about yourself and others by reading this book, however the author fails to make the material interesting. Somehow, Malcom manages to make boring a discussion that should be truly riveting. ...more info
  • Arguable positions and conclusions, but fascinatingly told
    One of the main reasons, I think, that Gladwell is such a popular author in a field like business psychology is that he's a terrific storyteller. This study of the way our minds create first impressions, the way we "thin-slice" in just a few seconds, or even fractions of a second, to draw conclusions about people and situations, especially in times of stress, is thoroughly fascinating, largely because of the case studies he describes in making his point. For instance, a thoroughly trained, deeply experienced art historian can look at a painting or statue and know almost instantly whether it's a fake or not -- even if he can't describe *how* he knows. It's this ability that has enabled the species to survive. But it also sometimes gets in the way of rational, preferred behavior. An autistic, for another example, lacks this ability to "read minds" from instant, authomatic analysis of facial expressions, a skill learned in infancy, and is dependent on explanations by others. Gladwell also gives us the real history behind the Pepsi Challenge and how the Coca Cola Company managed to fail so badly with New Coke. (It was confusion between the "sip test" vs. the "drink the whole can test.") And he examines the reasons for the killing of Amadou Diallo by a car full of New York City cops. (Not innate racism so much as complete failure of the cops' training.) And, finally, he describes in considerable detail "Millenium Challenge," the vastly expensive war game conducted in 2002, how and why the Blue Team (representing the U.S.) was savaged by a retired Marine Corps general heading the Red Team -- and how the results were were then refused and perverted by the Bush Pentagon for its own ends in the run-up to the invasion of Iraq. This is the author's second book and he continues to both fascinate and educate....more info
  • A thought-provoking, interesting read.
    I have now given this book to the entire family to read. We are all Gladwell fans and read everything he writes. I have just finished reading Blink for the second time. The great thing about Gladwell is that he presents complex material in an easy-reading way, no easy task. I highly recommend reading everything he writes!...more info
  • A Letdown, Whether You Thin-Slice It Or Analyze It
    I was looking forward to reading Blink. The combination of an interesting topic and critical acclaim had me excited.

    The first few chapters of Blink were moderately intriguing. Gladwell seemed to be getting at the point that thin-slicing (drawing instantaneous conclusions subconsciously) is both powerful and accurate. Then the book starts to wander though and the reader is presented with many examples of thin-slicing being incorrect and even deadly. Gladwell then wraps it up (sort of) by offering that sometimes thin-slicing yields correct conclusions and sometimes it yields incorrect conclusions. Really? That seems like a trivial thesis and one that I probably didn't need to read 300 pages to reach. The material in this book could have been parsed significantly and served as the basis of an article, with greater final effect than this book.

    Although there are some good stories along the way, I doubt many readers will find it hard to put this book down at points. Those that truly enjoy it will probably do so more for the anecdotes than because it offers any deep insight....more info
  • confirms my desire to read by authors
    there appears to be two major ways of reading: by topic, by author.
    this book made me want to read the other things this author has written.

    it is about thin-slicing. a study on the mostly unconscious first few seconds of a decision. both the good things about it and those times that it fails.

    a quick and very well written book. recommended....more info
  • Trust your gut
    Malcolm Gladwell has written yet another thought-provoking book. In Blink he postulates that often our first impressions or gut instincts are more likely to lead us to the the correct decision than if we spent a long time gathering information and weighing out the pros and cons of the particular situation. In other words, you should "trust your gut" In trademark Gladwell fashion he uses many entertaining stories and case studies to illustrate his points, while at the same time cautioning against trusting your first impressions too much. I don't think his arguments are as well articulated as those in The Tipping Point, but I'll leave that up to the individual reader to decide for themselves.

    My previous complaints about Gladwell's organization, and the repetition of his writing are still valid. I find reading the beginning of one of his chapters to be a very enjoyable experience, but by mid-chapter I usually find the going excruciatingly slow, and by the end I feel as if I've been wandering around the desert for days, and have finally found my way back to civilization.

    Despite these minor flaws, at the end of his books I always find myself excited as to what his next project might be, and eager to share his insights with others. ...more info
  • An enjoyable read but does it do what it claims to do? (also known as the 972nd review of this book)
    Malcolm Gladwell's "Blink" is an enjoyable read - I breezed right through it and found it to be a book that I would look forward to opening up. Gladwell does a masterful job of weaving together 3 or more points at the same time without losing the reader and frequently leaving me amazed at his organizational skills.

    That being said, does Blink get the job done? Does he prove his thesis about "The power of thinking without thinking"? Yes and no. He starts out with a great example of a supposed piece of Greek art that may or may not be a real piece of ancient art. His thesis plays out well there, with his comments on why certain musicians make it and others don't and his comments on police and the need to think quickly are all strong.

    His arguments about Paul Van Riper and the war game he won, however, were more about the power of de-centralized decision-making versus centralized planning, in my opinion. Nonetheless, it's a good read and well worth your time....more info
  • Blink
    I have learned so much from the first 50 pages. This is a must read for anyone in a business or customer service field....more info
  • Blink
    The book made a decent impression leaving me a few good ideas. It was a very fast read with little left to ruminate upon....more info
  • Mesmerizing! Insightful! Sure Best Seller!
    Malcolm Gladwell's book "Blink," like "The Tipping Point" is sure to become a best seller. I thoroughly enjoyed it and cannot wait to read his next book, Outliers!

    Blink provides numerous and detailed examples of how our unconscious minds makes decisions in seconds or fractions of a second. Most people who skillfully make correct decisions in these flashes of time are not aware of how they came to the correct solution--for example a sculpture that is studied in the lab and determined by scientists to be authentic is at a glance by those who study art to be correctly seen as a fake. Those exposing it simply felt it.

    Malcolm provides this and numerous other stories and examples of people who bring this unconscious skill into their conscious mind. He provides example after example of incorrect decisions based on unconscious prejudices and how they can be corrected.

    Two recent television show's "The Mentalist" and "Lies" are clearly influenced by studies that Malcolm has brought to light. Two scientists that studied facial muscles and expressions learned to accurately determine the emotions of their subjects, without the benefit of sound. They could determine deception, anger, disgust and interestingly, they discovered that merely mimicking facial expressions of those moods alter chemical and neural reactions in our bodies and the way we feel. They knew if a subject was not telling the truth. One could even accurately predict how a horse would perform based on its facial express.

    At times the detail of the various studies became tedious and boring; however, the Mr. Gladwell did a good job of recapping and relating his example throughout Blink.

    Those who enjoy this book and the numerous storied examples would likely also enjoy the author Jonah Lehrer and his books "How We Decide" and "Proust Was A Neuroscientist." Both are wonderful writers with interesting non-fictional stories. Both give the reader a new perspective and insight. Gladwell goes into greater detail; however, I give a slight edge to Lehrer in captivating the reader with his writing skill.

    See why government agencies, police, firemen, doctor's, insurance agencies, art collectors, lawyers, recording companies, television executives and many more are reading, studying, and using the information by both Gladwell and Lehrer. Buy Blink today! You will be mesmerized!
    ...more info
  • Zero stars
    If you want to be enlightened or entertained by this book like I did, you will be sadly disappointed. According to Malcolm, we must strive to rid ourselves of the horrible limiting stereotypes we have of African Americans and females, etc. However, while it is important that we do that, it is still okay to stereotype individuals experiencing Autism. In fact, he shares a few based on one study with one individual experiencing autism and expects the reader to be as ignorant of the subject as he is....more info
  • Very thought-provoking
    Extremely interesting examples how we react to information and have no idea that the process is occuring. The section on how we respond to cultural cues I found very eye-opening. The fact that someone who was aware of this phenomenon, took the Implicit Association Test every day, and yet discovered that the day that his score changed was a day he happened to watch a documentary on Martin Luther King Jr beforehand- which he didn't even realize until he sat down and analyzed what was different about that day. The flip side is the Warren Harding effect, where we make an assumption based on surface factors and never revisit the matter, often to our detriment. Again, just really thought-provoking. And the example of the way that women and black men are given rock-bottom car prices that are $750 to 1500 more on average than those given to white men is very eye-opening and practical information to have- not based on racism or sexism as such, and the salespeople have no idea they are doing this. You just need to read this book. Very good....more info
  • Controversial idea with an enjoyable writing style
    From what I have read of negative reviews here- most people who don't like the book don't like it because they disagree with it. The idea itself is quite controversial, and I'm not sure I fully agree with Gladwell, but the manner in which he presents it is entertaining and enjoyable to read. His anecdotes do show some examples where "thin slicing" can come quite in handy, but he doesn't say this should overrule thought out processes- his point is that sometimes we can "thin slice" and be right, when overanalyzing leads to the wrong conclusion.
    The book is very well written and great for anyone who likes to have something to talk about. I also recommend this book to anyone who likes the book "Freakonomics" because Gladwell uses a similar anecdotal writing stye to Levitt and Dubner.
    You shouldn't let your doubts keep you from reading this book- you don't have to agree with Gladwell just because you read it. It's fun read even if you disagree....more info
  • Interesting examples with little to no analysis
    First of all, let me say the examples Gladwell provides in the book are fascinating, from the war game general who succeeds despite having far less information to the police officers who misunderstood a situation.

    However, once he's done presenting the data, he has one short chapter of summary, then the book is over.

    I would've liked some additional analysis or other way of incorporating lessons learned into one's personal life rather that just given a collection of "raw data".
    ...more info
  • Brilliant account of rapid cognition
    This is probably the best book (rather I listened to the unabridged audio version) on RC I have come across.

    I am regularly talking to clients about rapid cognition or rather gut feelings because they are so important and so many people reject their own and live to regret it. Malcolm Gladwell takes a laymans approach to a technical subject and hits bulls eye after bulls eye.

    If you want to know why you sometimes make brilliant snap decisions and how valuable that ability can be, read this book.

    ...more info
  • fascinating, however...
    This book was fascinating... Malcolm Gladwell can sure tell a good story and run a persuasive and provocative argument. As I was reading, I had some concerns about the implications, particularly about stereotypes and marketing, but Gladwell not only addressed them, but put them in a deeper context. An insightful read!
    I did get the uncomfortable sense that there may be studies or examples out there that did not agree with Gladwell's hypothesis, and that he just ignored them. I assumed he just cherry-picked the studies that would help his case. I also couldn't figure out enough ways to apply this personally to my own life and my own actions.Ultimately I am a very practical person, and I want to know what to DO with the information, not just have random facts floating around in my brain somewhere. I also was concerned about the marketing implications of this book, even after Gladwell's discussion....more info
  • Very good read
    This book was great I couldn't put it down. Highly recommended for anyone in sales or business....more info
  • Brilliant, fascinating, etc.
    I'm a huge fan of Malcolm Gladwell's. I have previously read Tipping Point and Outliers.

    This is a fascinating book about how people make decisions. Using many psychological, sociological, and educational research studies, as well as personal experience and anecdotes, Gladwell gives many examples of how people reach conclusions and decisions.

    This is, again, a book that as I was reading it I was discussing it with other people. I can't wait till Gladwell's next book. This guy is brilliant....more info
  • Deeply disappointed
    I am disappointed in this book and feel it has been a waist of my time and money. Unfortunately the book is poorly (if any at all) researched and relies heavily on a number of public stories that are already known and extensively debated in public media, most importantly, without drawing any useful nor new conclusion. Most of the conclusions made in the book are either common sense and already well known so it really adds no value nor offers any useful thought.

    The book argues that the snap judgments (called thin slicing by him) made by experts are often closer to truth than snap judgment made by amateurs but then gives contradicting stories. It then talks about the fact that humans behave unexpectedly, often irrationally , often hastily in emergency situations (e.g. police arrests, assassinations). Both of these points are common sense that are familiar to all of us. We all have experienced these situations and know that they could be true. However, what we don't know much about is whether we can learn anything to perform or prepare better for these situations. The book offers absolutely no insight nor useful thought unfortunately.

    The stories are all over the map, he touches, race, police brutality, fake art, coke tasting etc etc with no clear direction nor conclusion and fails to encourage any useful thought at the least.
    ...more info
  • Interesting, but for Gladwell's sometimes slippery style
    Malcolm Gladwell has a way that makes you believe you are being let in on newly-unveiled secrets. He did it with human social behavior in "The Tipping Point" and does it again here in "Blink" with the hidden world of the subconscious human mind.

    In "Blink", Gladwell tackles the way that the human mind can sometimes make near-instantaneous judgments that are often inexplicable, even to those who make them. Examples range from art experts who can tell a fake at a glance, to a tennis coach who can tell when a player is about the double-fault, to (less admirably) police officers who "know" a suspect is a criminal. There's a bit of benign bait and switch behind "Blink" in that it initially seems to suggest that we are about to be shown how to harness a great source of untapped, infallible interior wisdom. But while telling how some people do manage to make critical decision in the blink of an eye, Gladwell spends far more of the book discussing how our minds are fooled by our upbringing and experience, leading to horrific judgments that can have catastrophic effects.

    Gladwell's main focus in the book is on "thin slicing" -- the way our judgments are often based on seemingly insignificant portions of behavior. A surgeon's likelihood to be sued for negligence, for instance, can be predicted quite well on the basis of the tone of voice used when speaking with patients; a couple's likelihood of divorce on the number of insignificant facial flashes of contempt they show in a short conversation. Human minds, in another example, are incredibly well-tuned to pick up subtle fleeting signals from the faces of others. Maxwell makes the controversial, but I think on-target, point that our faces are not as much *controlled* by our minds, but are extensions of our minds. This is suggested by experiments that show how mood is changed by affecting an angry or happy face. But the connection goes the other way, and the mind is expressed by unconscious facial expressions that appear in milliseconds, betraying inner conflicts and fears. A film of British spy Kim Philby, when slowed downed considerably and viewed by and expert in facial expressions, betrays flashes of a man both fearful and proud of his duplicity.

    Gladwell also explores the subconscious -- the "mind behind the locked door" as he calls it, whose judgments strongly influence our behavior. He cites studies in which subjects, exposed to a set of words relating to old age, walk away from the test more slowly than do controls. That's one thing. More controversially, he contends that minority students score lower on a test -- if, that is they are asked at the outset to identify their race. Presumably, raising the race issue also raises unbidden associations with lower intellectual expectations. Aside from being potentially inflammatory, this last example seems a bit too pat in its suggestion that minorities devalue education and that more conscious biases are not also at play. But while "Blink" shows how our subconscious can be fooled, it also provides ways to defeat its worst tendencies. Gladwell's story of the successful car salesman who treats all customers alike, thereby deliberately blocking irrelevant signals (dress, age, gender, race) that fool others to dismiss potential customers, show that our mistaken snap judgments can be overcome.

    Gladwell's writing is fascinating, but not entirely trustworthy. He has a maddening tendency to fudge the story to make his point. He cites precise percentages when they agree with his thesis, but replaces them with vague language when they don't. And anyone who reads psychological literature will find Gladwell's sense of certainty a bit suspect. Gladwell's treatment of the Amadou Dialou shooting by 4 white cops in was a case in point. Avoiding the standard rationales for the killing (self defense by police backers and race by Dialou supporters) Gladwell spins a tale in which cops lost their ability to "mind-read" Dialou by rushing him, then getting lost in an adrenaline-fueled autism-like state. It's own thing to suggest this as a possibility. It's another to state it as a certainty.

    "Blink" is an interesting read when taken with a grain of skepticism. The picture it paints of the ways -- good and bad -- that we make quick decisions might help us overcome our reliance on gut impressions that are built only on cultural assumptions. The heroes of "Blink" are those whose "snap" impressions are built a database built from years of personal experience. In a society in which the most ignorant get to broadcast their opinions, thus affecting the "experience" of their audiences, this is refreshing....more info
  • A Case for Irresponsibility
    A very interesting book that can help you learn to trust your own decision making processes. Teens often try to blame their behavior on other things or people. One of my favorites is, "I blacked out and didn't know what I was doing." While we are all responsible for our actions, our brains can go on automatic pilot from time to time. With this phenomenon laid out, we can learn to control our thinking a bit more than the average person who seems to always fly on auto. Also, Gladwell discusses intuition quite a bit and how if we listen to our deepest self, our decision making can really improve....more info
  • Eh
    I decided to read this book because Outliers was not yet in at my library. With its low rating on Amazon, I should have known it wouldn't be worth my while. There are some neat stories in there and interesting ideas. My main problem is that the book claims to change the way we will think yet gives no instructions to do so. It just gives a few examples on when intuition worked out really well and when it lead to unfortunate consequences. Probably won't read Outliers now....more info
  • Blink
    I was intrigued by the message. While I don't necessary agree with everything the author states or his generalities, I felt the book was stimulating and created a good opportunity to reassess thought processes. Shipped timely and was in good condition....more info
  • wonderful service
    I do not go to the bookstores anymore as Amazon has them beat in price and service....more info
  • He's done it again!
    Once again, Malcolm Gladwell has published a winner. Blink refers to the ability to make valuable decisions and judgements in just "the blink of an eye." He talks about what makes these instant judgements accurate as well as the pitfalls of snap decisions and gives several examples of each.
    After reading his prior book, "Tipping Point"The Tipping Point: How Little Things Can Make a Big Difference I've become a big fan of Gladwell's. I think every CEO, political leader, etc. should read these books. After watching the business world and recent political events, I've come to the conclusion that leaders "Act without thinking"...more info
  • blink-Makes sense-Thinking a MUST READ!
    4 Stars Solid!! Once again another smooth read for Malcolm Gladwell. This book is basic, just like the title reads, it's about the power of thinking without thinking! This book goes into thourough studies and real life examples of situations where taking too much or too little time can effect our judgements in both positive and negative ways. This book is very cleverly written and provides strong support with psychological studies. It starts with the story of the kouroi which is a facinating look into how a museum almost bought a worthless piece for 10 million. It then uncovers the mystery to the psychologist Gottman's infamous ability to read how good a marriage is just by videotaping them and marking their emotions. The book also goes into detail of a psychological study of faces we make and being able to determine actions within a fraction of time. Moving on to a very facinating theory of the Warren Harding error, which is when we judge things by looks, there is proof of how damaging that can be. The least interesting chapter was the one about military stategy, but you can be the judge of that. It also talks about he importance of public opinion and the loss of fame from the singer Kenna. It concludes talking about the problem with adrenaline and how your heart rate effects your ability to make decisions, especially in cops. Overall, a fun and fact filled read that keeps you turning the pages until the end....more info
  • As quickly as you blink, decide to read this
    One of key ideas of this book is that on many occasions the unconscious can inform the rest of `the person' of a decision that is not realised consciously for some time to come. We need to recognise that, and know how and when to trust these potential critical moments - is it a good judgement or not?

    Gladwell has hit upon a winning formula in his writing. His earlier block-busting book has been a key influence in modern thought, and the title ("Tipping Point") has entered common vocabulary in its own right. The title of this book is not snappy enough to do that, but the book is a fascinating meander through both mental and physiological factors that can result in us making snap decisions. In its own way, this is no less of a classic as his earlier effort.

    The book does not only concentrate on key moments where the snap decision has been a `good' one, but also where the decision has been poor or very questionable - indicating when to trust snap decisions, and when not to. The election of Warren Harding as 29th President of the USA is an example of a collective snap decision that proved to be poor. Gladwell uses examples of many experiments, yet these do not detract from the overall narrative.

    There are a number of research techniques that are described, yet these are introduced in sufficient detail as to keep the overall interest of the reader. The variety of the knowledge touched upon is breathtaking, so it is a mixture of research, interspersed with little anecdotes, which work very well. The reader is sometimes left wondering how the rest of the story finishes, but that is a comment rather than a criticism.

    One of the series of anecdotes relates to the previously unknown prejudice in selecting personnel for orchestras. This only became apparent when auditions when the performers were unseen by the adjudicators became the norm. Gladwell uses this to illustrate that snap decisions sometimes use clues that are unknown and unhelpful.

    Thinking about thinking reminds me of the centipede, which when asked how he manages to walk, no longer can. So it is with people thinking. Take the story of how some people think, and use it to avoid possible pitfalls. Read the book, but keep on thinking. Take from it the notion of `Thin Slicing', so that you can realise when snap decisions can be an advantage. Look at the expressions on faces (learn to `mind read'), and if your heart rate is significantly raised, be very careful what you do.

    Peter Morgan (
    ...more info
  • Blink or what I call 'inklings'
    This is my favorite of Gladwell's conceptual ideas. I try to remind myself of it every day, that the information we gather in a blink of time is what we use to ascertain a situation. Why I bother gathering more is beyond me. How often I come back to that original burst of thought and wished I had listened to it. Of course, some impulsive thoughts are worth resisting and I suppose the secret is learnig to tell which is which, that is, which is worth a blink and which is worth a look....more info