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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
List Price: $12.95

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Product Description

The old saying is wrong-winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

Customer Reviews:

  • over the edge and rightly so
    This, being 4th or 5th Godin-book, I have browsed through (reading may be an overstatement, since Godin's books are always as-easy-as-it-gets), leaves me with the feeling: the book could have been even shorter... it is that much to the point.

    The best thing the book does - it restates the obvious point - be critical to yourself and DO make decisions that are rooted in this criticism. Since people in many cases are more reluctant to change than not, yet change is a must in these many cases, the Dip is what may pull you over the edge. And over the edge you should....more info
  • Short, yet motivational, readable and to the point
    Dont buy this book if you normally measure the value of one by number of page and word. Nor you want to read something scholarly, well packed with arguments, references, real life stories and quotes. Buy and read it if you want to appreciate something short but to the point, something that you can read and re read it in your whole life.

    p.s. Below please find my favorite passages for your reference.

    It's easy to be a CEO. What's hard is getting there. pg 19

    It's human nature to quit when it hurts. But it's that reflex that creates scarcity. (And scarcity creates value) pg 31

    The typical salesperson gives up after the fifth contact with a prospect. ..80% of these customers uy on the seventh attempt to close the sale. If only the saleperson had stuck it out! pg 46

    Selling is about a transference of emotion, not a presentation of facts. If it were just a presentation of facts, then a PDF flyer or a Web site would be sufficient to make the phone ring. pg 47

    Persistent people are able to visualize the idea of light at the end of the tunnel when otehrs cant see it. At the same time, the smartest people are realistic about not imagining light when there isnt any.....Winners understand that taking that pain now prevents a lot more pain later. pg 55

    Not giving up and abandoning your long term strategy but quitting the tactics that arent working. pg 60

    Three questions to ask before quitting: Q1 Am I panicking? Q2 Who am I trying to influence? Q3 What sort of measurable progress am I making? pg 66

    We succeed when we are the best in the world at what we do. We failwhen we get distracted by tasks we dont ahve the guts to quit. pg 85?...more info
  • Simple and easy read with a relevant point
    In life it is usually the small things tht get us caught up in getting ahead. This is a super simple read that is more of a book to quickly read when having a bad day. The information in the book is not ground breaking but it still is inspiring. If you can look past the simplicity of this book and read into the message it will work great for you. This is a book I keep on hand as an extra to give to somebody when they tell me they are having issues with moving ahead. ...more info
  • The Book Of Quitting Or Persisting
    The Dip is an easily digestible self-help book comprised of 80 pages in short form with a simple message. Godin implores the reader to quit when appropriate, brave it when the circumstance demands it and to recognize the dip, which is a trough or low-point that may or not be the catalyst for success.

    According to Godin one can face three situations. These are characterized as curves and are:

    -The Dip: the period or stretch between kicking off a job, a project or the work required between the beginning and fruition. The author advises one that quitting ahead of time - i.e. not starting - is necessary if one is not going to be the best at something. Godin, however, values the best greatly and emphasizes that the super stars are number one because they recognize the right potential and slog in-between. These types fight through and come out winners at the other end of the dip.
    -The Cul-de-Sac (dead-end): is a job, process or plan that simply put is going nowhere. The author wants you to quit and to insist your friends quit too when in a cul-de-sac. Don't wait, he insists, quit now and save your time and life.
    -The Cliff: is the rarer case where there is a deep and dangerous plunge at its tail-end. Godin's example is smoking and the consequent emphysema. There is a sharp drop at the end of The Cliff.

    The Dip is slightly better than the average 'advice' or 'help' book. Compared to malicious stuff like QBQ that tells employees to become modern corporate serfs Godin does have a point. It encourages people to be realistic and quit when necessary with pride and courage or persist and work through given good potential. He does prescribe quitting ahead and not avoiding pain as well when the dip is not right.

    Having said that, it is not quite clear how one would identify a dip versus a Cul-de-Sac. While he invites one to ask himself whether measurable progress is being made that in itself is hardly simple or self-explanatory. The metrics are missing of course. It is too bad, but at least the author does insist that suffering in silence or feeling like failures when quitting are not virtues. Coping is actually a culprit.

    ...more info
  • Motivational Business
    A good motivational book. To me very psychological in his examining quitting. I highly recommend this book for online marketers. I feel his advice is very straight forward and simple. It's important to think long term. ...more info
  • Smart and Succinct
    The Dip was given to me as a present from a coworker and I found it to be a quick and easy read that gives one an interesting perspective on how to focus your energies in to maximize quality of life.

    -Adam info
  • Not a good book. Doesn't deserve to be called a book.
    Don't buy. A brobdignagian waste of money. It's not a book, it's an essay. That is, it's extremely short. Moreover, what little there is of it consists entirely of repackaged obviousness. Repeated over an over in order to simulate an essay which should never have been a book. In its entirety, it says only three things:

    1. Things that are worth doing are hard
    2. Not everything that's hard is worth doing.
    3. It behooves us to figure out the difference.

    Who doesn't know this? ...more info
  • Good advice for someone starting a career
    This guy really knows what he writes. Everybody should plan when to quit as well when to start. Love this book. A must....more info
  • There is no dip in this book...
    Nothing to push through and understand. Just a restatement of a few important axioms. Definitely worth it if you have fallen from the path or are in front of or stuck "in" the dip. However, the jump from individual to corporate viewpoint is a bit annoying and the constant repetition is cumbersome at best.

    So... I recommend - if you can borrow from your friend - I gave my copy away. Three times!!!

    All the best,

    Jay...more info
  • Company Reading...
    Quick and easy read, provides a fresh perspective and logic to push on or through obstacles. Suggest you read it in one sitting, then read it again. Gave it one to many Stars... ...more info
  • the dip is short but sweet
    Seth Godin's the dip is a useful book that provides some vocabulary and examples that will help one decide if an effort is worth continuing. It's something you can read in less than 2 hours and is worth it if when you are inevitably facing such a decision in your life....more info
  • WOW!
    You know the "dark days", don't you? You know, the days where you feel like all of your hard work has been for nothing; you feel like you might as well face "reality" and join the masses in their miserable journey to nowhere. When a day like this "strikes" you don't want to trudge through 400 pages of "do this" material. At that moment you need what Seth Godin has provided for anyone intelligent enough to take it. You can read a few pages of this book and feel the "grit" and tenacity come flooding back through your veins. You reconnect with that part of you that "knew" all along, that if you would stay the course, you'd make it. I loved it!...more info
  • c'mon, this is a (good) short article, not a book
    seth godin's writing has had a huge impact on me and the company i lead. it was his book, purple cow, that -- about 3 1/2 years ago now -- was the tipping point (ha! title confusion!) into our starting a massive internal campaign of change. so i'm usually pretty quick to pick up godin's new books and devour them.

    the dip is godin's newest book; and, it seems to me his last couple haven't been as original or strong as previous stuff. this book is one powerful, brilliant, must-read idea: every idea, person and organization goes through a dip (in success, ease, fun, roi, whatever) at some point, often rather early on. it's important to know when to quit (quitting is good) and when to push through the dip.

    at about 60 pages, the dip is, perhaps, the thinnest, shortest hardcover book i have ever read. here's what's odd: it's way too long. it's such a great idea, and i DO recommend reading it. but it's an article -- a brilliant article -- and should have been 1/3 the length it is.

    anyhow. if it's worth reading (which it is), and only takes about 30 minutes to read (which it does), there's not a lot of sense in complaining about its wordiness or repetition. lots of personal and organizational application....more info
  • Jump in, take a dip, dry off when done...
    A good short read that describes the dip that happens after the initial enthusiasm of a new venture, but is necessary to push through to reach success.

    Also known as:

    The calm before the storm
    The pain barrier &
    The tipping point

    If you're feeling like all your efforts are getting you nowhere, this may just be the book to give you that extra bit of motivation that you need....more info
  • Best Quick Business Read Ever
    This is one of the best quick to read business books ever! I have already referred 5 people to read it. ...more info
  • A Decent Magazine Article Turned into a Bad Book
    This book is not worth buying. Read a few reviews and you'll get its point. The redundant writing is off-putting because it gets way too cutesy. I regret my purchase....more info
  • Hidden in plain sight
    Many of life's truths are common sense and hidden in plain sight. When people finally discover them they realize that they "have heard that before." This book does an excellent job of teaching the reader what they should already know, but most likely forgotten.

    I loved the segment that discusses the evolution from initial success to long lasting success, and "the dip" that must occur in between. It describes what people should know but often don't - that success is not a straight line.

    This is one book I think everyone should read.

    Geoffrey Schmidt
    Author, The Busy Adult's Guide to Making College Happen!
    ...more info
  • dont hate the haters
    im reviewing this book to get it's star count up.
    its a great book. full of insights that will last a lifetime.
    the folks that criticize mr. godin for stating the obvious should question what they are looking for in a book. the negative criticism on this board generally seems to over-simplify this book and the profundity of its subject. if mr. godin's writing is so simple and obvious, why is everyone so confused? this is a book for people who are able to ask the hard questions and not be afraid of the answers.
    granted, it's a little more inspirational than technical, and a little more right-brained than left--but at this point anyone buying a seth godin book should have an idea of his writing style. ...more info
  • Brilliant, but chaotic
    I love that "The Dip" is such a short book, weighing in at around 100 pages with little text on each page. The author manages well to get his point across, and the ideas presented in the book are very sticky. The ideas in the book are bound to stay with you for a long time.

    The book would have benefited from some structure though. The short sections are not intertwined in any obvious way; the book is more like a random patchwork of the same concept illuminated from different angles....more info
  • 10 stars
    I've decided that this is my favorite book. It's inspirational. It's the kind of book that makes you jump up and start accomplishing something. The theory is well thought out and clearly described. And it's fun. I immediately bought two more of his books. I would say it's mostly about determination and being relentless in all your pursuits. But also knowing when to get out. Get out meaning changing strategies, not changing goals. Great book. I loved it.

    Sarah Shikitao-Brown,
    Tao Cycle Therapy: Natural Happiness
    via Self-Directed Cure for Chronic Anxiety & Depression

    ...more info
  • Makes sense to me.
    Godin is known for pithy, thought-provoking "riffs" on the New World Economy. "The Dip" is another in that same vein.

    In this slim volume, Godin takes on the issue of quitting -- how many companies quit the right things too quickly and stay with the wrong things too long. The way to superiority and best-in-market ruling is to power through what he calls "the dip -- " the long period of suffering and pain that comes before true success.

    I think Godin has something with the concept of sticking with the wrong things too long, and I agree whole-heartedly with his thought that to pursue excellence, we have to drop the items on our "to-do" list that aren't contributing to that quest.

    I also agree that to make it to "greatness," sometimes all you have to do is outlast the other guys.

    The only comment I have is that I thought Godin could have provided more real-life examples to really make the book applicable. In theory all his ideas are great ones, but to bring it home I would have liked to see a variety of case examples. Though that would have made the book longer. ...more info
  • Work a little harder and the Dip will be over
    Very short and easy to read book.
    Lack of any supporting facts or research makes the book come across as a gross simplification, if not preachy.

    It is basically, a simple concept explained on less than 80 pages.
    Sometimes we do hit the hard times at work and in life. In most cases all you need is persevere and you'll be back on the right track in no time. This perseverance is what will separate you and the competition.
    Knowing that a certain amount of perseverance is necessary to achieve perfection will allow one to evaluate whether the project in which one is about to engage is worth it.

    Interesting advice provided on avoiding easy growth - if it is easy for you, it will be easy for others and competition will soon ensue.

    Less one star for the lack of any kind of research......more info