The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
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A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.

In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.

Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.

Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.

Customer Reviews:

  • Very Interesting Book
    I'm really enjoying the book. Although, I will warn, that it is more for those who already have a business then for those just starting one but it is still very helpful for motivation and creating a plan. I still highly recommend it. ...more info
  • Your tool box for Success!
    This book is your "To Do" list for success. If you learned from "The Secret" this book will take you to even higher levels of success. Case studies and stories help us understand exactly how the law of attraction works and how we make it work. Consider this book your toolbox for success. ...more info
  • Great book
    This book was worth both the money and time spent. I found it both thought provoking and practical. ...more info
  • Powerful and transformational
    This book brings together in a cohesive fashion the mindset and metaphysical theories described in books like "Think and Grow Rich" and "The Secret", together with nuts and bolts steps to take in order to grow your business. The book really brings both aspects together in a way no other book has. If you are a business owner or are thinking about starting a business, this book should be a must read. ...more info
  • Very Worth-While Read/Study
    The SecretThe Secret [UNABRIDGED CD] (Audiobook)The Secret (Extended Edition)Having It All: Achieving Your Lifes Goals and Dreams
    I am a huge fan of John Assaraf from reading his previous book "Having It All", reading & re-reading his contributions to "The Secret" plus having heard him speaking live at business seminars.

    John is one smart business person with a very kind heart, and he has success experience to back it all up. "The Answer" is not an easy read. You have to be committed to improving your mindset AND Life. If you are open-minded to the recent reasearch of Quantum Physics, then I highly recommend that you commit to buying AND studying "The Answer" - not once, but over and over again. This information can change your life - if you let it....more info
  • Incredible
    The book is incredible! I listened to the audio version of it and was absolutely astounded. ...more info
  • The Answer
    This book is a masterpiece. I couldn't stop reading it. It is by far the best book I have ever read on how to use the Law of Attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. A brilliant formula for growing and living an extraordinary life-entrepreneurial wisdom embodied in a proactive, balanced approach to living. A must read. In this book, the authors reveal the specific tools and mental strategies they have used to become internationally successful entrepreneurs. In doing so, they offer every reader a revolutionary expertience in how to thrive financially and personally. In this life-changing book, the authors demonstrate bold, new ways to harness the unlimited power of your mind and imagination in order to achieve exactly what your heart desires. Then, they offer practical steps to grow any organisation or business into a meaningful and profitable enterprise that can flourish in any economy or business climate....more info
  • The Answers to Making Money in Your Business
    As a self-help author myself, I read over 100 books a year on success, happiness, and making money. I have taught Financial Stress Reduction Workshops for the past 18 years, and I am intimately familiar with the problems business owners encounter while trying to create and build their businesses from scratch. It takes a lot to impress me these days, but I have to say this new book by John Assaraf is one of the best I've ever read. A featured teacher in "The Secret", he and his co-author Murray Smith have built 17 multimillion-dollar companies in the last 20 years. They know "The Secret" of making money in your business, and their new book gives you not just "The Answer" but many answers to the questions business people have in their minds, number one of which is "How am I going to make money in my business?"

    They outline the quantum physics in a way that is completely understandable (did you know that Hungarian author and philosopher of science Ervin Laszlo calls the field that underlies and connects all things the "A-Field" in homage to the Akashic Records?), and I loved this description of the building blocks of our physical reality: "...once you look deep within the heart of atoms, these `indivisible particles' are not at all like the neat little miniature solar systems of billiard balls everyone had expected, but were something far messier: They were something like tiny packets of possibility." Your atoms are made of possibility! But they are completely practical in their exhortation to apply the Law of Action as well as the Law of Attraction: "Because if all you do is sit around and visualize, the men in the overalls with the big trucks will come and take away your furniture." How true! And it made me chuckle at the same time.

    The book illustrates the work you need to do to become successful, training your mind to focus on success and organizing your business to produce the money, security, happiness, and leisure time that everyone desires. How to create a revenue plan, design a sales process map, understand the three conditions of the Law of Compensation, demographics and psychographics, and more are outlined in step-by-step, easy to follow instructions.

    This is a book I will re-read again and again - it will be a constant resource guide on my desk from now on!

    Chellie Campbell, author
    Zero to Zillionaire and The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction...more info
  • Impressive!
    I have read other books about how to run a business, etc., but I loved the way this one blends the law of attraction with running a business. This one will be by my side for a long time, unlike all the others that I turned around and sold on an auction site to get some of my money back. There is a lot of great information in this book to help you build the business and life of your dreams!...more info
  • 7.2/10: An Inspiring Book
    "...your dream business will be not just possible, not just probable, but unstoppable."

    The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life.

    "The Answer" is a hybrid between a self-improvement book and a small business growth book which is obvious that while John Assaraf focuses on "you" in the first half of the book, Murray Smith focuses on "your business" in the second half.

    Content (I'll divide into two halves)

    First half: including 1. Inside the Box: John's Story 2. The Search for How the World Works 3. The Law of Attraction 4. The Universe Inside Your Brain 5. How to Change Your Mind 6. Your Dream Business 7. The Neural Reconditioning Process 8. Neural Reconditioning FAQs

    The first half of the book is a mix of business, biology (anatomy, molecular biology, and neuroscience), psychology, quantum physics, and a touch of hypnosis. This first half tells you how you can renew yourself.

    Second half: including 9. The Important Things: Murray's Story 10. Vision, Focus, Action 11. Your Ideal Customer 12. Innovating Your Business 13. Finding Your Business's DNA 14. Reaching Your Ideal Customer 15. Big Thinking

    The second half of the book is a straightforward, no-nonsense, get-to-the-point business growth method. It is about typical things like customers, innovations, USP, and marketing communications.


    Comparing "The Answer" to an ideal book; "A business book that is easy to understand, distinct, credible, practical, insightful, and provide great reading experience."

    The Six Elements Review:

    Ease of Understanding: 8/10; although, in the first half, molecular biology, quantum physics and business do not normally go well together, the authors can digest biology science (who knows whether it is harder or easier than rocket science?) into easy-to-understand science.

    Distinction: 7/10; a nice blend of science and self-improvement in a business book in the first half deserves a 9/10, in my opinion. On the other hand, the concept of the second half is nothing new but there are some new, exciting, and simple approaches to the mainstream concepts (such as in customer identification and innovation) which deserve 5-6/10.

    Practicality: 7/10; the book provides you with easy, interactive and simple steps on implementation. However, the book aims to be a "one-size-fits-all" book. It might seem easy while you read, but a great effort is required if you try to weave the ideas into you and your business.

    Credibility: 5/10; I love the first half of the book (mostly) by John Assaraf and it is inspiring but unless it is solidly proven with facts and researches (especially the science of zero-point field, resonance, possibility), I cannot say it is totally credible. The second half is high on the credibility scale with lots of fascinating examples that are authors' experience or the experience of their clients.

    Insight: 8/10; the first half is a real eye-openers with lots of amazing findings and how you can master them. The second half has some precise concepts and they are supported sufficiently. Examples are not cursory but they are probed and explained thoroughly.

    Reading Experience: 8/10; reading this book is like having two mindful and thoughtful coaches taking turn trying to help you. The best thing is that you will feel that they really believe in you and believe that you can, and will succeed.

    Overall: 7.2/10; if I'm biased (maybe I'm already biased!), I'll give more points to "The Answer" because I feel good reading it. If you feel distressed, down, or frustrated with your business, grab this book. Excluding every aspect of the book, this book make you feel energised, pumped up, and ready to take on anything ahead.

    Viriya Taecharungroj info
  • This is absolutely the book that will make you wealthy!
    If you want wealth and success read THE ANSWER...

    With 40+ years of business experience including wins and losses in the millions I am amazed at what John Assaraf and Murray Smith are doing. Every book, every teleconference, every word rings true to the direct and fast results a business must have to survive and succeed. Most importantly, even with my huge amount of experience they still teach me something every time I read, speak or take action with their work.

    If you miss reading `The Answer' you will have missed one of the most important (business) books since the Bible... if not the most important one!

    Smiles and best wishes to all,
    J William (Bill) Moore
    CEO, aSmilingWorld(tm)
    ...more info
  • The Missing Link
    I have been in business for about 13 years and knew what I needed to do, but short of hiring a very expensive marketing "expert" I didn't have a clue how to go about getting the information I needed. I have found the book exceedingly helpful and realistic. It give me the information and a plan to get, use and profit from "the Answer". Hooray for Assarof, Proctor and other enlightened teachers. I have never before felt the urge to reveiw a product.

    Sally from Newberg, OR...more info
  • The answer? I am still looking for it
    This book was reviewed as better than it was. It was written by two authors, John Assaraf, who wouldn't let readers forget that he was featured in the film, "The Secret." His book was the first half, I thought it to be poorly organized, the chapters seemingly thrown together in a hat and drawn out, versus being organized as it goes along. The only chapter really worthwhile in the first half of the book is when he talked about vision boards, affirmations, meditation. Other than that it was rehashed material on a very elementary level. The second half of the book was written by Murray Smith. This was all business, literally. This book would have been much better if it was all Murray, and if it wasn't a Assaraf Secret knockoff, including even the cover of the book. Murray gave a lot of very practical business advice, really inspiring business owners or to be's to really go through their business. Not a book that I will need to reference again....more info
  • Amazing. Worth Reading and doing the exercises.
    The Answer achieves, in my opinion, a goal that many other books have tried to do but didn't quite get there. John Assaraf and Murray Smith have succeeded in taking a lot of what can be complex ideas and information and distilled it down into an easily understandable, well sequenced and practical guide to getting yourself "unstuck" if that's where you are or accelerate your progress if you are already moving. I've bought four copies now as well as the Vision Board Kit (the little book in the kit is worth its weight in gold; concise and focused). I commend this book to anyone seeking a fresh view of an often misunderstood subject. If you apply even only one of the many ideas to your life, you will most certainly see results....more info
  • Great Book
    I am a retired CPA with a graduate degree.

    This book is a must for all including those who want to be a great employee or have their own business....more info
  • An inspiring balance of theoretical and practical
    As a small-business owner, I was drawn to the title of this book like metal to a magnet. The Answer! The subhead reads: Grow any business, achieve financial freedom, and live an extraordinary life. That's quite a promise. I give this book five stars because of how it delivers on that promise; with a blending of philosophy on how to think more successfully with practical approaches on how to implement that success. It's not just theory, but rather a mix of metaphysical and step-by-step instructions bringing it all down to earth.

    "Thought is the most powerful force in the universe." This inspiring idea forms the basis for the theories in this book. The Answer gives you tools to harness your thoughts and turn them into your dreams.

    Here's the chapter list:

    Introduction: The Question
    1. Inside the Box: John's Story
    2. The Search for How the World Works
    3. The Law of Attraction
    4. The Universe Inside Your Brain
    5. How to Change Your Mind
    6. Your Dream Business
    7. The Neural Reconditioning Process
    8. Neural Reconditioning FAQs
    9. The Important Things: Murray's Story
    10. Vision, Focus, Action
    11. Your Ideal Customer
    12. Innovating Your Business
    13. Finding Your Business's DNA
    14. Reaching Your Ideal Customer
    15. Big Thinking
    Conclusion: The Path

    Appendix 1: Customer Survey Forms
    Appendix 2: The Five Major Industries: Common Hot Buttons
    Appendix 3: Distribution Channels, Marketing Strategies, and Marketing Tactics
    Appendix 4: The Five Major Industries: Common Distribution Channels and Marketing Strategies...more info
  • Live Your Passion
    This book is an excellent rendition on how to
    make the transition to doing what comes naturally.
    The author encourages us to live our passion,
    create goals, monitor them, plant seeds and watch
    the result mature into a highly desired career.

    According to the author, we should match wants with
    potential solutions. An idea has an initial
    gestation period, action, internalization of goals
    and neural reconditioning. The neural reconditioning
    focuses on what you want to achieve.

    The brain has a left sphere which governs the
    analytical. i.e. words, sequences, numbers
    The right sphere is responsible for conceptualization,
    pictures, music and imagination.

    Theoretically, relativity is the description of
    how the world works and the energy centers
    inherent in constituent processes. Galileo helped
    to revolutionize science by postulating that the
    earth was not the center of the universe.

    Overall, the book will help us to think conceptually....more info
  • If you want to grow your business, read this book
    Thank you John and Murray,

    I was in the middle of 4 or 5 other books when I got yours. But after reading the first 30 pages I ignored the others and finished yours in just two days, reading a few pages while I ate meals, before going to sleep, and any other time I could spare a few minutes.

    Some people might think they already know something about the Law of Attraction, neuroplasticity, and how to run a small business ... so why read another book. Well, I know a lot about those topics, but I never had connected all of the information and theories the brilliant way you did in your book. Even more importantly, I never realized how to apply all the theories in the practical way you spell out in great detail. I'm doing some of the exercises right now.

    The word "breakthrough" is frequently used indiscriminately. It is the perfect word for what you've packed into 300 short pages.

    Thanks so much for The Answer. I loved it!

    Morty Lefkoe
    President and co-founder, Lefkoe Institute...more info
  • Powerful personal and business resource
    I thought "The Answer" was an outstanding read. It does an exceptional job of combining powerful research from the fields of neuroscience, quantum physics, and other disciplines with practical, results-oriented business strategy. For me, it brought credibility to some of the most important concepts regarding the Law of Attraction. Likewise, it highlighted some critical success strategies for business owners (much like some of the E-Myth content). All of that combined with a friendly, down-to earth writing style and a collection of excellent real-world examples. This book will go on my list of recommended reading for clients and readers due to its accessibility and real-world application. ...more info
  • This Book Does Have the Answers!
    This Book is life changing for those that are willing to follow the steps. The business knowledge is incredible and makes you look at the things that so many business owners pass over because they are working in their business instead of on their business.

    Greg D'Amico
    CEO Efficience...more info
  • Attract Success Now
    Great speaker, great author. John is one of the best coaches in our world right now. ...more info
  • I guess Im gonna find out in 30 days....
    Here is a review that wasnt written by one of the authors in the self help author circle.
    The way I found this book to be written was clear, concise and to the point and did an excellent job decribing the how and why scientifically all this is supposed to work on a quantum mind level. I suppose I buy that. I have seen things like that in my life. But I also have doubts, as I am a poker player.
    After the world series of poker was won in 2005 we all knew who the winner was. Fossilman was the guys name. It takes incredible skill AND amazing luck to win the world series of poker. With over 20,000 entrants the chances of being the last one standing is pretty small indeed, skill non withstanding. Many of the top pros just dont have the cards go thier way as dictated by chance. You can be standing there in an all in situation against a pro (those that play or watch poker on cable know what Im talking about) and you are subject to random chance as the cards are drawn off the deck. If you flop the set you stay, if not, youre out and you go home. This sends many pros home and many ameteurs who do not possess the pros skill end up eventually winning the WSOP. In 03 a guy won that played for several years and entered in a contest online to get a seat at the WSOP(World Series of Poker) and won the whole thing. Astronomical odds. But someones gotta win, and there is going to be someone left standing at the end of the World Series of Poker, just as there is a 1 in 80,000,000 million multi state lottery winner. Anyway, watching the rerun tape of the WSOP (that I knew Fossilman won) I watched him win improbable hand after stunning just made the card he needed at the last second hand. Knowing he would be the eventual winner let me marvel at the raw luck this guy was enountering as he knocked off person after pro after guy, weaving his way through the tables knocking off his opponents to end up being the winner.
    And thats my point. These two guys (authors) that wrote this book. Could it be that they were just two lottery winners of life that just so happened to be 2 out of 200,000,000 people that were at the right place at the right time every time like the guy that kept winning hands at the WSOP? Given a big enough population size, statistics dictate that there will be through random chance several SEVERE winners out of 200,000,000 non winners. There are 300,000,000 million people in the United States, 90% of which live check to check. Then there are these two guys that just so happened to win at everything they did and they became rich.

    Perhaps the error of these two authors was to turn around and personalize statistical odds and think they could develop a system that could include the other 200,000,000 people that didnt win in their winning circle. But the problem with that is that capitalism is by nature a pyramid. The wealthy few exist at the top help up by the base of the majority of the others through services and the manufacture of goods.

    Lets say everyone in America got a check from the government for 10,000,000 million dollars. Inflation non withstanding, what would happen? WOOOOO! Im a multi millionare! Youd want to be tended to, to buy stuff, be pampered, go on vacation. But why would the guy at the hotel serve you? He got a check for 10,000,000 too. So did the janitor. So did the pilot of the plane. No one is working, they all expect to be waited on as they are now rich. No one is building, manufacturing, producing food, everyone quits thier jobs. Suddenly if everyone has money, no one wants to work as THEY expect to be waited on. Suddenly the money is worthless, and we are back to trading beans. Not everyone can win and be rich.
    Good book, good science behind it, I just decided to throw on a pair of horns and make the case for the other side. I guess Im going to find out if this really works within the next two months as I am going to do this every day.
    Good luck people. And yes, I gave this max stars cause at least it got my hope up. We will see if it delivers: me sitting in my own house with a mercedes and Range Rover in the garage....more info
  • Read this book before getting MBA!
    Excellent! This book allowed me to get out of the business that I spent a few years unsuccessfully trying to perform a CPR on and to get involved (successfully) with the business that I would never even attempt to join before I read this book! I literally force everybody on my team to study this book and also The Four Hour Work Week. Success in small business is more achievable than most of business owners think and "small" business can generate rather "big" money turned out!
    The book addresses probably all of the aspects of small business development and the most important lesson that it teaches - it's not the business that fails, it's the business owner's inability to run it successfully.
    I have a university degree in economics and most of the stuff this book has I didn't hear from my professors about. The matter of fact I think this book gave me more helpful information about how to run my business than four years in college!
    ...more info
  • Great book for programing business success
    I really liked the book. It is packed full of great techniques to really 'program' yourself for success. I've heard of these techniques before (and used many) but this book puts all the ideas into one step by step system. And many more new ideas in this book. It gets a little 'technical' at the begining but once you get through that, it is an easy read. [...]...more info
  • The Best "How To Grow Your Business" Book in 20 Years!
    This book is worth its weight in pure gold for any business owner. I've taught "The Secret" and more for 25 years. I've never heard anyone give the step-by-step instructions for refining who your customer is and how you convey your uniqueness like this book does. It is a classic. It requires work...but every step is genius. ...more info
  • Creating the right mindset
    I really enjoyed this book. As an entrepreneur, it can be challenging to keep a positive mindset and focused on one's goals and reasons for being in business in the first place. This book does a great job of explaining the laws of attraction, gestation, and action. What I took away is primarily the vision, visualization, and affirmation work that I'm incorporating into my morning routine after meditation. I can't speak for it's effectiveness quite yet; however, I do feel my mindset is more focused.

    The chapters on elevator speeches, unique selling proposition, ideal customer, and benefits were very helpful. There are 1000's of books on those subjects and I believe the authors here do a superb job of making these concepts more accessible and useful.

    I believe the weakness of the book is action. While the book speaks of the necessity of action, the exercises are really about developing one's mindset. Perhaps it's the chapter that gets into marketing where this is more glaring. Even the recommended reading doesn't give one much to go on. Perhaps adding Guerilla Marketing for Consultants would help complete the program. The information on creating a compelling advertisement is very useful and concise.

    Overall this book attempts much and succeeds....more info
  • one of the best business books - ever.
    I haven't even finished this book yet and need to write this review. This book is a wonderful combination of smart business savvy mixed with concepts from 'The Secret and other similar works. I have n ever read a book directed toward the business community that combined both direct advice with a touch of the esoteric, and it is quite refreshing!! Be a little open minded and pick this one up!!...more info
  • Great Information
    This book has a great deal of interesting information. I really enjoyed the chapter "The Universe Inside Your Brain." I am also a student of the original Think and Grow Rich by Napolean Hill, however it sometimes frustrates me with how outdated some of the belief systems are. If you want a book that is fresh, full of interesting things about how your brain works, as well as easy to follow---I highly suggest you read this book....more info
  • Balanced Approach To Success
    I received an advance copy of this book and must say that it is unlike any business book I have read. It connects many dots from the spiritual, scientific and metaphysical. What's most amazing is the clear approach it offers to create abundance in your life.

    What the authors offer is an approach for gearing your brain for success and to achieve your dreams through changing your habits, beliefs and thoughts. This book is all about life transformation. It can help you to achieve your dreams!

    Or at the very least know that you have the power to change your reality.

    Highly recommended with "Nexus: A Neo Novel." "Nexus" is a book you have to read for its original message!!!...more info
  • The Answer
    The authors of this book share their personal journey's to success which creates personal excitement to get started on your own visions and future achievments and propells one into action....more info
  • a MUST read book!!!
    This book is simply brilliant.
    The Quantum physics section is clear and easy to understand.
    This is practical application of the law of attraction
    If you follow the ideas in this book you will attain success by your standards...I loved create a revenue plan, design a sales process map, understand the law of Compensation, demographics and psychographics.
    Read this book and buy a copy for your family and friends
    ...more info
  • The answer is phenomenal!
    I just finished the book last week while on vacation and I strongly feel that the information that it provided will help me to grow my business and to get to the "next level". John and Murray are inspirational in both their business and personal lives.

    This book, like The Secret itself, requires action and commitment on the part of the reader to achieve the full benefits that is has to offer....more info
  • Real world business success planning
    John and Murray have done a wonderful job of bringing the Law of Attraction down to the runway level of business and showing you specifically how to take ACTION to get done what you need to get done in order to start your own business or take your existing business to the next level.

    Each chapter builds on the last in a proven 'how to' system that anybody, who is serious about their success, can implement.

    Everything you need to know in order to reach the next level in your work and in your life is in this book.

    This is a MUST READ for any serious entrepreneur!

    Machen MacDonald
    Author The Power of CoachingThe Power of Coaching - Managing the TIME of Your Life
    ...more info
  • The Answer should be required reading at the Harvard School of Business
    The book is truly a primer, blue print for any one starting a business or wanting to excel in the life and in business.
    The Harvard School of Business should make this book required reading and study.
    I enjoyed reading the two different writing and business styles of both authors. Usually when people co-author a book, the reader does not feel the personality of both authors. This book is unique in that respect, and that makes the book even more interesting.
    I gleened so much from the rereading of this book, but by far Chapter 15 was the crowning glory for me. This chapter summarized the mindset of a business person THINKING BIG....more info
  • Un libro m¨˘s
    Un libro m¨˘s de autoayuda pero lleno de lugares comunes, frases que hemos leido muchas veces y planes de acci¨Žn vacios. No dudo que pueda ayudar a algunas personas que se inician en estos caminos, pero est¨˘ muy por debajo de mis expectativas.
    No tiene profundidad y no proporciona argumentos s¨Žlidos, m¨˘s all¨˘ de los que conocemos, que permitan la reflexi¨Žn profunda y un verdadero aprendizaje. Me podr¨Şa atrever a decir que es un "pobre" libro m¨˘s de autoayuda que s¨Žlo enriquece a los que los escribieron y hace publicidad a sus propios productos y servicios. Le falta sustancia....more info