Pro-AV Veteran Joins Forces with New England's Home Entertainment Expo

Former Crimson Tech CEO, Hel¨¨ne Andersen, Signs on with Booming Home Entertainment and Residential Technologies Leader as Director of Business Development

Sudbury, MA March 23, 2005 -- Home Entertainment Expo, New England's top home entertainment and residential technologies design-and-build center, today announced the appointment of former Crimson Tech CEO, Hel¨¨ne Andersen, to the position of Director of Business Development. Andersen, a 30-year veteran of the audio-visual systems integration market who has worked with a "who's who" of clients and audio-visual equipment manufacturers, will manage, cultivate and expand Home Entertainment Expo's (HEE) booming client base of home owners, builders, architects and other design/build professionals in the New England area.

"Home entertainment has transitioned from a hobby into a lifestyle," explained Andersen. "Home Entertainment Expo is at the forefront of this transition by making the latest home entertainment and technology products available to the public in a real-world, non-intimidating environment."

Centrally located in Sudbury, Massachusetts, HEE's facility is a one-of-a-kind showroom that provides a place to see, hear and touch the world's finest audio, video and home automation equipment, in a realistic home environment. The showroom presents over ten unique home settings teeming with solutions that include whole house audio, media rooms, home theaters, sound treatments, furnishings, lighting, and home automation and networking products.

"Ms. Andersen is a natural fit for Home Entertainment Expo and its client base," commented HEE co-founder and vice president, David Gormley. "Her role and substantial industry experience is a key component in building relationships and partnerships with architects, designers and builders, and in further expanding business into the high-end homes market."

"HEE's team really understands the dynamics of today's tech-savvy home environment and has the finest technical credentials in the industry," added Andersen. "Their commitment to providing state-of-the-art solutions, backed by a solid knowledge base, is evident from the first moment you set foot into their showroom."

Home Entertainment Expo is open to the public Monday through Friday from 12 p.m. to 6 p.m. and on Saturdays from 11 a.m. to 5 p.m. For more information about Home Entertainment Expo, or to arrange for a private function in one of the luxurious theater rooms, contact Hel¨¨ne Andersen at (978) 579-0003 or visit for an up-to-date list of scheduled events. High resolution images are available at .

About Home Entertainment Expo
Home Entertainment Expo is an award-winning home entertainment and residential technologies design/build center. A division of ADTECH Systems , New England's leading commercial A/V systems integration company for over 16 years, Home Entertainment Expo provides complete home entertainment and technology solutions to home owners, architects and design/build professionals. Presented in a real-world home environment, these solutions include custom and pre-configured home theaters, whole house audio (including outdoor systems), lighting control systems, drapery and shade control systems, structured wiring, home networking, home automation, and design and installation services. Home Entertainment Expo's headquarters and showroom are centrally located in Sudbury, Massachusetts. For more information about Home Entertainment Expo, please call 978-579-0003 or visit .

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