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Experiments In Mass Appeal (Special Ed. CD/DVD)
List Price: $19.98

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Product Description

Frost is the progressive rock project from producer and mastermind Jem Godfrey, who has worked for pop acts Atomic Kitten and Walt Disney Films, just to give a couple of examples. Although his true calling is Frost, which he lives out with the help of IQ musicians John Jowitt and Andy Edwards, as well as John Mitchell from the bands It Bites, Kino and Arena. With Experiments In Mass Appeal he offers a truly modern take on the progressive rock genre, with a massive sound and amazing production values. Also available as a Special Edition in a high-quality digipack with a bonus DVD that contains a documentary, various internet blogs and the entire album as an instrumental remix .

This Special Edition is packaged in a high-quality digipack with a bonus DVD.

Customer Reviews:

  • meh...I've heard worse
    Poor production values plague what could be a decent album. Over compression and too many layers and effects create a very grating, 'digital' sound that makes it difficult to find the music. The vocals are especially awful if you are listening with even half decent headphones.

    There are a handful good solid songs on the album - Pocket Sun and Dear Dead Days have good energy - but overall its a disappointment when compared to the first album and the expectations of hype that proceeded this....more info
  • Good music BUT not as good as Milliontown ...
    After Frost's initial albumn, I anxiously awaited their second effort and, while "Experiments in Mass Appeal" has some very addictive melodies, it just doesn't have the depth of "Milliontown". In certain respects, its almost "Pop" music at times ... and overall, the mix just insn't that clear. I especially dislike the almost 2 minutes of nothing in the final song "Wonderland" ... bummer since it starts so nicely. The Bonus DVD is pretty marginal but the instrumental versions of the songs are a nice addition. It's worth a purchase, especially if your expectations are set appropriately....more info
  • Not that good
    I bought it just because I like the first album a lot. Unfortunately the second is significantly weaker. No new musical ideas, lyrics sound ridiculous with rhymes like sensation-vibration-celebration. There's still some cute stuff in the album so some people will like it. But! Don't buy it just because you loved Milliontown...more info
  • Awesome albums. People need to get over themselves.
    Ok. I'm gonna start by getting to the point. This album is a fantastic masterpiece. Just because it's NOTHING like milliontown doesn't mean you can insult it. You guys are prog fans, you should appreciate when people try and 'do something new'. Instead you're afraid to tone it down a little and headbang to some simpler tunes. Godfrey knew that doing a clone of Milliontown would be boring. The fact that this is so far away from the sound of Milliontown, to me, is why it's brilliant.
    Now, in terms of the album, it sounds more metal, more 'band-y' and is less of an onslaught of keyboards. That being said, it does sound a little like a different band every once in a while because of the new singer. But Godfrey still sings and keeps the comfortable sound Frost fans are used to. The songs themselves are a lot simpler, shorter, and louder than those of milliontown, which is why you can't compare the two. They're two completely separate entities.

    The most obnoxious thing in the world to me is when people rate albums based on their own false assumptions about the artist's music. Think about why Godfrey did this album, why he did it differently, and why it sounds the way it does. He did it so he can piss off people like you guys who WOULD give an album like this a bad review.

    The fact is if you blast this album in your car driving down the highway, you will not be able to deny how good it is. You will NOT.

    I'm out. ...more info
  • This "Experiment" failed
    I completely agree with the reviews submitted by x_bruce and S. Miller except in the fact that they were a bit too kind. This is one of the most disappointing sophomore releases I have heard in a long time. While the musicianship is still superb, the overall compilation is week and boring, and the mix is terrible. It sounds over compressed and lacks instrument definition. It often sounds like a muddled mess. Some parts are recorded so low that you have to crank up the volume to see if there is anything even there. The first time I listened to it I thought my CD player was messed up. Nope. Just this recording. It has little of the imagination found in their first, stellar, release Milliontown. How can they go from that, to this? Better luck next time....more info
  • Not the Expected Blockbuster
    It seems that to date that EIMA has sparked quite a wide range of reactions from fans of neo-prog. I myself was expecting a monster of an album after all the attention its impending release received, but when I finally got to hear it I found it no better than but certainly no worse than Frost's debut Milliontown.
    In many senses, EIMA epitomizes what neo-prog is all about. Gone are the long and drawn-out epics that prog is famous/infamous for, depending on your taste. In are shorter pieces with lots of changes in both mood and tempo. Frost makes that clear on the title track.
    Like Milliontown, EIMA took me a while to get into, but once I did I found a lot to like. But its hard to know the title of the songs you like after the fourth one, because the fifth one is numbered eight on the insert, while the eighth one is numbered five. So I will ignore that and just list my favorites and their supposed titles in the order heard and listed. My favorites are: Saline, which I found reminiscent of the style of Salem Hill; Dear Dead Days, an alternately soaring and driving piece; Falling Down, which offers a nice touch of metal; and Toys, an upbeat, pounding number. About the only aspect of the album I really don't care for is the nearly inaudible interlude that disrupts the flow of Wonderland.
    I notice that the special edition is currently selling for less than the standard issue CD that comes without the bonus DVD. Maybe its because some aspects of that DVD are so drawn out and obnoxious that they want to pay you to take it. Notice, too, that all reviews for the standard release are currently five star reviews as opposed to what you see with the Special Edition. The "Making of" feature on the bonus DVD is so plodding that you might just fall asleep watching and the blogs are insufferable. The only part of it I can bear is the pair of duets that break its monotony. I have yet to put the disc in my computer to listen to the entire CD instrumentally, so I can't comment on that.
    The CD/DVD set comes attractively housed and contains an insert, but there is no CD information in that whatsoever except for the listing of song titles on the back. Despite the relative uselessness of the insert and the ponderous bonus DVD, the music itself still has a lot of merit. If you are a neo-prog fan not yet familiar with Frost, think of bands like Salem Hill, Glass Hammer, Kaipa, and Arcade Fire. If you enjoy any or all of them, then you should like this....more info
  • Softmore Slump
    OK, maybe the review title is a bit harsh but the fact remains Jem Godfrey has the reputation for being a studio wiz. As several have pointed out, he doesn't show it on "Experiments In Mass Appeal". There is a general lack of clarity throughout the album that seems almost inexplicable for someone with his production chops and near unlimited budget.
    Even on my studio equipment with near field monitors, the sound was disappointing.

    Second, the songs just don't have the snap and unexpected flow of the first CD. If this was a new artist I probably wouldn't have ordered "Experiments In Mass Appeal"

    So where do things go wrong?
    Pretty much at the beginning. The album's self titled opener, "Experiments In Mass Appeal" seems to drag on with a somewhat drab instrumental segment, something nearly unforgivable when you have the musical firepower available.
    Declan Burke's falsetto isn't all that impressive IMO and is covered in effects that don't help the delivery much. He is much better singing in his range, which is quite wide....all the more reason for using his strong side.

    Unlike Milliontown, which had great diversity in its material and greater diversity for John Mitchell, who seems to be at his rhythmic best as a Metal player, but has much less to do in "EIMA"

    I could live with sameness in songs if they were more of a Progressive-Rock vein, or Progressive-Metal.
    As is, "EIMA" lacks in terms of progression from "Milliontown's" high standard, and there's no doubt in my mind, of its 5 star qualities. Unfortunately, "EIMA" doesn't reach that lofty achievement.

    All of this said, "Experiments In Mass Appeal" is well crafted music that blows away 90% of what is available from record labels. It comes down to the issues stated above as why I'm disappointed.
    While many will take exception with me, it seems that so much more should have been done with the band and the song material, which to me is not as good as its predecessor.
    You'll notice the "*'s" are still "4", meaning above average, but compared to "Milliontown" the "*'s" would have been "3".

    Hopefully "Frost*" will return with another album and I'll be able to celebrate its brilliance.
    Until then, "EIMA" will do. ...more info