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Who Reads Lucky?
Lucky magazine is the only magazine devoted exclusively to shopping and style. A pioneer in the fashion magazine field, it provides women who are passionate about shopping with a broad range of the best styles and products out there--but a tight edit of the pieces that are worth a second look. As the voice of a friend in the know, Lucky makes fashion and beauty fun and accessible for everyone, showcasing what to wear and how to wear it.
The magazine features gorgeous photography and an endless array of product shots--and every item comes with how-to-get it-right-now information next to its photo (pricing, website, phone number, store location). Readers don’t have to flip to the back of the book to read the fine print on how much something costs--and they can buy it right then and there. It’s all about instant gratification. Lucky
also shows readers a variety of price points—you’ll see a pair of $300 shoes next to a $30 pair. Lucky
’s editors offer real-life women advice on how to wear the latest trends in a way that’s flattering and right for their shape and size: they don’t assume one size or trend fits all. It’s all about accessibility, and remembering that fashion is supposed to be fun, not stressful. There’s also advice on how to "shop your own closet": you don’t need to go out and buy a whole new wardrobe each season—just a few key pieces and styling tricks can turn a summer piece into a fall one.
’s launch in December 2000, circulation has rocketed from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history. Lucky Shops Amazon:
Customers who subscribe to Lucky
through Amazon.com receive the exclusive "Lucky
Shops Amazon" edition, which contains an extra section that’s packed with great Amazon finds handpicked by Lucky
editors—and loaded with additional styling tips, advice on how to wear the latest trends, great gifts ideas, and more. What You Can Expect in Each Issue:
- What I Want Now!: Editors’ monthly picks.
- Style Spy: The latest trends, talent, and fashion news
- Lucky How-to: Smart finds, figure fixes, styling tips and advice.
- Shoes of the Month: Why we like them, and how to wear them.
- Basics: An ideal look for right now, from head to toe
- My Foolproof Outfit: A real-life woman in a cool job tells us the outfit that she comes back to again and again, and why
- Her Way: Our cover model’s favorite fashion and beauty picks
- Fashion Babble: Creative Director Andrea Linett’s current cravings.
- Beauty Spy: New products, great ideas, and easy looks, focusing on making beauty accessible to all readers.
- Shopping Report: Round up of new stores, incredible finds, secret sources around the country and online.
- Shopping Trip: Guides to the best boutiques in cities around the world. Recent spots include Atlanta, Melbourne, Sydney, and Portland, OR.
- Lucky Breaks: Exclusive deals, discounts, and giveaways on clothing, accessories, beauty, and home d¨¦cor from retailers like Saks Fifth Avenue, shopbop.com, Barney’s New York, and Old Navy.
Recent feature articles include:
- Mammoth Shoe and Bag Guides: twice a year, we show you the best shoe and bag trends, and pages of pages of everyone’s favorite must-have accessories.
- Under $100 Guide: A summer’s worth of style, all at can’t-beat pricing.
- 30 Days of Outfits: How to build a month’s worth of foolproof outfits with just a few key pieces.
- Spring and Fall Fashion and beauty trends.
- Styling tips and trends from the runway.
- Girls on the Street: we go to a different city a few times a year, bring a rack of the season’s clothes and accessories, and ask real women to stop and pull their favorite looks.
Every page of Lucky
is packed full of gorgeous fashion, beauty and home finds, all shown in an appealing way and with explanations and descriptions of why our editors are loving them. It’s very easy to navigate and friendly, clean design, and not at all off-putting or intimidating. The models look like real people--not scary-thin or scowly. Plus, many of Lucky
’s editors are photographed for the magazine every month--to show how the items look like on real people, and to help the readers feel a connection with the staff of Lucky
. Click on any image below to see select pages from Lucky:
"Evening at its Easiest"
"The Season’s Best Looks for Under $100"
"The Season’s Best Looks for Under $100"
"What I Want Now!"
"My Foolproof Outfit"
"Beauty Spy: Cherry-Punch Lips"
"Lucky Shops Amazon.com: Wish List"
Kim France, Editor-in-Chief of Lucky
, was Editor-at-Large at Spin
when Conde Nast selected her to develop Lucky
magazine. Before that, she was a Senior Editor and then Deputy Editor at New York
magazine. France began her impressive career at 7 Days
and later moved to Sassy
as a staff writer. She has also covered entertainment for Elle
and contributed to numerous publications, including Rolling Stone
, The New York Times Book Review and Magazine
, Harper's Bazaar
, and The Village Voice
Andrea Linett, Creative Director of Lucky
, worked her way up through the fashion department at Sassy
to become the Fashion and Beauty Editor there. She has also worked as a fashion writer at Harper’s Bazaar
and as a freelance stylist. Past Issues: Comparisons to Other Magazines: Lucky
takes the intimidation factor out of dressing! It reminds readers in an accessible, down-to-earth voice that fashion is supposed to be fun. Readers can shop each page of Lucky
and feel confident that the editors have combed the fashion and beauty landscape to come up with the perfect finds--in a variety of price points. Advertising:
The majority of advertisers are fashion and beauty, but categories run the gamut--automotive, consumer electronics, pharmaceutical, entertainment, food & beverage, etc. The ratio of edit to ad is roughly 50-50. Awards:
Since its launch, Lucky
has won a slew of industry awards, including Adweek’s "Startup of the Year" in 2001, and Ad Age’s "Magazine of the Year" in 2003. Lucky
has also been featured three times each on both Adweek’s "Hot List" and Ad Age’s "A List."
Special Edition for Amazon.com Customers: Lucky Shops Amazon! And now, Lucky magazine has created a new feature just for Amazon customers called "Lucky Shops Amazon." Packed with the same great information as Lucky magazine, each issue featuring Lucky Shops Amazon includes a special section devoted to products that the Lucky editors found when they shopped on Amazon. This special edition of Lucky magazine is only available to customers who subscribe to Lucky through Amazon.com!
- My favorite magazine
Lucky is definitely for the shopaholic. I love that it shows a wide range of clothes from really expensive to really affordable. I'm always excited to get my new magazine in the mail. It gives you ideas on great to places to shop - especially on the internet. The fashion and makeup tips are always helpful. But if you're looking for a magazine about celebrity styles or more storylines, you might do better with InStyle instead. This one is mainly dedicated to shopping, shopping, shopping. But that's what it says on the cover....more info
- Lucky is about what girls love best: SHOPPING!
I was so happy when my boyfriend surprised me with a subscription to Lucky!! This is a great magazine for women aged 20-35 and is about the thing we love best: SHOPPING!
Lucky is a great resource for extending your wardrobe in a smart, fashionable way that won't break the bank! If you're looking for real tips on wearable clothes and makeup and are tired of reading articles like "How to Please Your Man" (Cosmo) and "Here's What the New York Socalites Are Wearing" (Vogue), then Lucky is the magazine for you! Here are some of its monthly features:
- A page with "Yes" and "Maybe" sticky tabs for marking things you'd like to buy. No more messy dog-ears!
- Lucky Breaks: The back of the magazine has listings of clothes, accessories and makeup from hot stores that you get discounts on! (Many are online too, for easy at home shopping!)
- Four Girls, One...: This section shows one article of clothing worn by 4 different women in 4 differnt ways (ie. tough, sexy, work, weekend)
- The Lucky Guide: Showcases pages of a particular item of clothing including price and where to buy them. (January's issue featured lingerie)
- A Week's Worth of Style: Shows a modern woman and how she turns a few articles of clothing and accessories into a weeks worth of great looks. (January showcased Carolina Herrera Jr)
- Lucky Life: Great ideas for decorating your home in a fresh, funky style.
- City Spotlight: Showcases the great stores in one city per month, including such places as London and Vancouver, not just the US! (Includes phone numbers and/or websites so you can actually buy the clothes!)
People may complain that there are a lot of ads in Lucky, but have they not noticed them in other magazines? Lucky is dedicated to shopping, so ads make sense, and they're not any more prevelant than any other magazine.
This magazine gives fashion and beauty advice that you can use, and clothing you can actually afford to wear! As a 22 year old, I know that's what I'M looking for in a fashion magazine!...more info
- Not for me
My age might be showing but I did not like this magazine and would like to cancel my subscription....more info
- THE ONLY fashion magazine you need
LUCKY leaves out snobby reviews and goings-on of the wealthy and
focuses on the average American woman with the average American bank account. Instead of seeing outrageous runway fashions you'll never be able to afford or have an occasion to wear, you see pages and pages of beautiful clothes that you can actually afford and tells you where to find them. The best ideas are here for reviving your old wardrobe with the best choices of today's fashions. This is a must buy!...more info
- Lucky Magazine Subscription
Love this magazine, I always find a few things I'm interested in every month. I look forward to checking it out every month. It's definitely a shoppers helper!...more info
- I LOVE THIS MAGAZINE!
This is the best shopping and style magazine EVER! PERIOD! I'm serious, the pages are completely FILLED with tips on how to wear type s of clothes or patterns, how to find something that flatters you, places to go to find designer items for 1/4 of the cost. Few ads, lots of editorial reviews and suggestions, I love getting this magazine....more info
- Very Un-Lucky Subscriber
Wow! I didn't realize how bad a magazine could be! Sure, I knew it was all advertising and all about shopping. But it does that job so poorly! The so-called "fashions" are silly and unattractive, and the ads are boring. Despite the minimal price, I've cancelled my subscription. ...more info
- A non-materialist
I'm not a materialistic, trend-obsessed, self-absorbed person but I LOVE this magazine. I find comfort in beauty, and that's not a bad thing.
I love that the women in this magazine are not huge celebrities that make me feel envious of their teeny, tiny shapes. They're not bent in crazy poses to illustrate the clothes, like in W magazine or Vogue or some nonsense. This is NOT some high fashion, snobbish rag. This magazine simply features fashion tips, beauty tips, and everyday finds for the 20-35 year old "modern" women. The clothes are not trashy or trampy, and as a non-rail-thin woman, I found that many of the "trendy" items were accessible for my shape.
The articles are GREAT. One of my favorite features has a stylist/makeup artist scouring a boutique for her favorite beauty items. Another great feature has a non-celebrity choose 15 items that they must use to create seven different outfits for the whole week. I truly can't wait to see the home designs either. I also enjoy the section which highlights one very important item for your closet and has five women showcase how they would fit the item in their wardrobe.
Oh, and the stickers are pure GENIUS and very helpful. I've purchased COUNTLESS items with the help of Lucky and those stickers help me remember what it was that I coveted.
I got tired of reading Seventeen-like magazines with gossip on "all your favorite stars." Clearly they weren't MY favorites. So if you enjoy fashion and beauty without all the rest of the nonsense, subscribe to Lucky....more info
- C'mon get lucky
A few people may turn up their noses when they see you reading Lucky but don't let it bother becuase this is the only fashion magazine you need. It has the best of the fashion mags without the usually snobbish and rude articles that talk down to the reader. Lucky doesn't give political or social commentary. It doesn't bore or preach. It just gives you the run down on the hot new clothes and home goods. Best of all each item has a price on it, the name of the company it's from and a phone number. I liked Lucky so much that I've gone ahead and cancelled my subscriptions to Vogue and Allure....more info
- Focuses on exactly what I want to know
When I want commentary or stories, I'll turn to other magazines. But Lucky focuses on exactly what I need - what's hot, what's in style, how to pair different pieces together for either work or going out, and what accessories to wear with what. When you don't work in a big city, you can get a little out of touch with style, and this magazines shows you how to keep in style for a budget. Excellent....more info
- Who reads this?
I know I am going to get a big boot from other reviewers for writing this, but, this is one of the most useless and boring magazines I have ever read.
The entire magazine is just replete with materialism and obsession with consumerism. This may be because as a young girl, I absolutely HATED (and still do) shopping for clothes in the malls and stores.
As for content, I'd rather read Cosmo from cover to cover than read this magazine in its entirety. At least Cosmo doesn't try to act sophisticated and just tells it like it is.
What I'd like to know is, who are the people actually reading a magazine about . . . shopping? Shopping for womens' clothing? Seems a bit ridiculous. Maybe my review has evolved into a more ethical statement, and perhaps this shouldn't be the case for a magazine review, but really, do women actually enjoy reading magazines cover to cover about shopping for (mostly) clothing and jewelry? I can't imagine feeling even remotely human after reading something so superficial.
I'd also like to point out that the few times I've actually read the magazine, I didn't like the articles about their clothing ideas. You can get better fashion ideas on the web or flipping through a Newport News or Spiegel catalogue. You can also get better fashion advice from your own mother or sister.
If you want to look good, disdain all of the trends and don't listen to fashion. Fashion is nice in small details, but living your life by the code and ethics of fashion is bound to make you look like a clone of everyone else, and I thought fashion was to make your own distinctive style.
Addendum: After reading the other reviews (I looked at the lowest ratings), I noticed that most unhappy readers of this magazine were also equally unhappy with the fact that "Lucky" magazine focuses on clothing that is too expensive for the average salary. I agree. This magazine is for women who make at least $100,000 a year and can blow about half of their paycheques every month ($5,000 at least minimum) on the latest clothing and whatever else the magazine advertises. I assume if you are making a modest salary of $30,000 to $40,000 (or even less if you're in your early twenties), then most of the items in the magazine are not a realistic purchase for you. The editors of this magazine should realise that they are promoting for women to become broke (literally) by pursuing unrealistic fantasies about fashion. And yes, I also agree with other reviewers that most of the fashion ideas in the magazine are hardly classy or attractive....more info
- Nice magazine
This is a great shopping magazine. It's got all the newest trendy stuff in it like most women's magazines but it's less heavy on stories and other stuff which is good for people who are looking for new fashion ideas....more info
- For shopaholics & those who just love the 'idea' of shopping!
I have been reading this mag for many years now, and since then I have moved from being a full-time career woman to a part-time writer/full-time mom...I used to use the ideas in this mag to splurge on myself, be it clothes, shoes, bags or jewelry. These days, i just love to read it for all the eye-candy it has in it...yes, the prices of the products are pretty steep, and it does have a lot of advertising, but it is also filled with amazing stuff! I got this in conjunction with another mag, and so didn;t have to pay much, so it was worth it. All in all, a great mag for drooling over, and a must-have for those who love to shop!...more info
All women's magazines are about shopping, but Lucky wears its commerce on its sleeve ('the magazine about shopping',) -- the honesty is refreshing. Lucky's editorial board goes against the "vicarious consumerist" grain of most bourgeoisie rags and instead focuses its efforts on merchandise both the proletariat and the marginalized middle-class can afford. It's essential, for women who want to buy stuff....more info
- all shopping, all the time
Lucky magazine has it right. All shopping, all the time. No silly pretending-to-be-intellectual editorials, self-help columns, or dumb career advice. Just shopping. I subscribe to several fashion, home decor and art magazines, and this is the one I flip through most. Great suggestions on how to wear the latest trends, features on shoes/purses/jackets/etc., profiles of shopping in different cities, cool items for your home, beauty products galore, and of course, where to buy! It is like all the best boutiques and catalogs wrapped into one....more info
- Lucky = Junk Mail
This is definitely the worst magazine I've ever "read." I give the postmod quotes to "read" because there's absolutely nothing in this magazine to read. Unless you count ad copy. 90% of the clothing and stuff they highlight is insanely expensive. Need help selecting a $300 skirt? Then 1) this is the mag for you and 2) you're kind of pathetic. I got a free 1-year subscription so at least I didn't pay for it. ...more info
- Magazine Fab! Subscription- not so hot.
Lucky is one of my frequent checkout pickups. Bright, fun, and not requiring any frontal lobe interference, it's the perfect pick-me-up for the early morning commuter train. I give it five fabulous stars!
However, the actual subscription was very underhanded! Within the space of a week I was sent last month's issue (long gone from the stands), the issue just about to decirculate, and, finally, the actual current issue. So, two weeks after my order i am already 3 issues in to a 12 issue subscription, and none too happy about it. Cond¨¦ Nast needs to be told that subscribers do not exist to let them clear out their unsold backlog!...more info
- A fun and useful escape mag
Lucky is a really handy way to shop. Far more useful than Vogue, it features clothes you can actually get, without the limitations of a catalog. It also skips the 'how to trap a man' fodder of other women's magazines and is fun to flip through....more info
- Lucky? not quite so in shopping
Yes this magazine is for women who love shopping, but not for the average woman who doesn't want to spend $100 on a shirt, because that's about the average price of the clothing items featured throughout every issue. Out of my two year subscription to this magazine, I only remember one issue where there were some really good clothing at a reasonable price ($50). I use this magazine as a window to the latest trends, not as a shopping guide....more info
- For Fashionistas
This is an excellent mag for lovers of clothes, shoes, accessories, and new beauty products. Their style is young-ish, 20s- sometimes 30s, and the ensembles sometimes seem odd, but lo and behold what they suggested 3 months ago is now part of mainstream fashion. I was craving ideas for new outfits, and Lucky is not bereft of them. Also, their clothing choices range from Old Navy, to small indie .com boutiques, to high end luxe brands.
I enjoy their features on new designers, and "How I'm Wired" about new tech toys. Yes, I read all of the fashion mags I can get my hands on, but this one's my fave. I even use the stickers they give you to mark which items you want to actually buy. ...more info
- Great magazine well worth the price
I was initially turned off by Lucky because I figured the last thing I needed was a "magazine about shopping," which is how it bills itself. When I finally picked up a copy, though, I was pleasantly shocked to discover that this is NOT just another "you must have this item" magazine -- it's a magazine on how to DRESS, not so much how to shop. It gives great, wearable, classy ideas on different ways to wear each item, including many items you already own. It has earned me its subscription price many times over just by showing me new ways to wear items I was ready to give up on. While specific items are featured, it's easy to pick up on what the general desired style is so you can find a more reasonably priced equivalent. I find that the featured items also offer a nice blend of pricey and reasonable. All in all, an excellent magazine....more info
- I paid $12 for one magazine
I subscribed to Lucky in March 07. I have received one magazine. I see no avenue to complain about this rip off. This is the last time I order a magazine from Amazon. ...more info
- The "It" magazine for those who love to shop.
I look forward to getting this delivered to me every month. If you are into clothes, handbags, accessories, shoes, fragrances, or beauty products then you will love Lucky. Right down to the little stickers that are available for you to place on your "YES/Maybe" items.
Lucky gives your trendy, classic, chic, preppy - whatever your taste may be. I like to see what's hot and then try to find copy-cats of the designer duds b/c who really can afford to spend(...) on a pair of Manolo shoes??...more info
- Best Magazine Ever
Every month I look forward to recieving this magazine. Great clothes and make-up. And for the people that are upset that there are skinny people in the magazine get real. What magazine are you reading that doesn't have skinney people? Anyway the clothes the pick come in all sizes and there are accessories and make-up for the people "scared" of clothes. But in that case don't buy the magazine, and don't buy a fashoin magazine because there tends to be clothes in that sort of writing......more info
- How much do you love shopping?
This is not the kind of magazine you read, at least not cover to cover. This is for serious shopping, or shopping ideas. Feel a whole in your wardrobe? Lucky can tell you what to put in it for a variety of price ranges. That is one of the reasons I really like this magazine it shows different price ranges of a style so you can decide how much you want to spend on the perfect look. It also gives great website types, which is very helpful when your stuck out in the middle of the continent. The "everyday girl" advice on mixing and maxing is often lacking, but the magazine makes up for it with pages of clothing, shoes, etc. Devoted to shopping, pick this up....more info
- Never showed up
I placed the order over a month ago and I still haven't received it. I placed another magazine order at the same time, and that one was delivered last week. ...more info
- I hated this magazine!
When I bought Lucky I thought it would be a great magazine because of the great reviews it had on amazon, but when I recieved it I absolutly hated it. The only thing that is in it is really skinny girls wearing the newest fashion statement. It has no real issues in it like teen people, cosmo, or self magazine would. This magazine is purely for people who love fashion and make-up so much that it totally rules their lives! I would recommend to anyone who is not a Barbie not to get Lucky. You should really get magazines that have real issues about real people, not just a magazine about make-up and clothes that are way too much $$$$....more info
- Lucky Magazine Subscription
Love this magazine, I always find a few things I'm interested in every month. I look forward to checking it out every month. It's definitely a shoppers helper!...more info
- It's all about SHOPPING -- and I love it!!!
This magazine is the BEST if you're into shopping (and I am WAY into shopping)! No political views or negative stuff -- just the latest products and trends. I had a subscription, then let it expire (because I thought I could do without it) and found that I was buying Lucky every month from the newsstand! Yes, I'm addicted, so I'm going to resubscribe and start enjoying this great magazine once again! I don't know why some reviewers are puzzled (or even upset!?) that it's a magazine about shopping. After all, THAT'S what it says on the cover and that's EXACTLY WHAT IT IS! Highly recommend!!...more info
- Be Careful of the "free subscription" BEWARE !!!!!!
I was offered this magazine as a "free subscription" for being a good Amazon customer.
In addition to being bombarded with emails for other magazines I was also registered for an Email Discount Networks service that placed a $15 bill on my phone bill. Still not sure how I OK'd that but I got it stopped with a phone call.
Anyway whether they are free or discounted, beware of ordering magazines on Amazon. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!...more info
- "Lucky" the shoppers magazine
We first discovered this publication traveling in Canada. My daughters are avid shoppers and "lucky" doesn't waste a single page. Cover to cover it's full of valuable information if you like fashion/shopping. Each issue includes a page of removable tabs for the reader to mark pages, particular items, information you might want to refer to later. FUN, FUN, FUN if your Paris Hilton or my daughters!...more info
- Big Advertisement
Basically, you're paying money for them to advertise to you. This is one big overpriced catalogue. You should only get this magazine if there's a deal and they're offering it for free in conjunction with something else you purchase. It's not worth paying for....more info