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How To Make Money In Stocks: A Winning System in Good Times or Bad, 3rd Edition
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Product Description

THE BUSINESSWEEK, USA TODAY, AND WALL STREET JOURNAL BUSINESS BESTSELLER!

The bestselling guide to buying stocks, from the founder of Investor's Business Daily--now completely revised and updated

When it was first published, How to Make Money in Stocks hit the investing world like a jolt, providing readers with the first in-depth explanation of William J. O'Neil's innovative CAN SLIM investing method. Five years later, O'Neil, founder for the industry icon Investor's Business Daily, revised his classic text and provided readers with a newer glimpse on how the average investor can make money in the equities market.

This third edition of How to Make Money in Stocks has been revised and updated with new chapters designed to help investors increase their performance.

Like his international bestselling 24 Essential Lessons for Investment Success, which stayed on international business bestseller lists for close to 6 months in 2000, How to Make Money in Stocks is the best reference for the individual investor in how to stay afloat and ahead in the rocky and volatile equities markets of the 21st century.



From the school of unemotional investing comes the classic How to Make Money in Stocks, by Wall Street analyst and publisher William O'Neil. Readers new to securities will find it an excellent primer, one that relies on time-honored indicators such as quarterly earnings, market capitalization, and daily indexes. O'Neil's study of winning stocks stretches back to the 1960s, and he shares his insights here, describing what characterizes a growth stock, when to cut your losses (at 7 or 8 percent, no more), and how to spot a market top.

The techniques in How to Make Money in Stocks are hardly revolutionary, but therein lies their strength, as O'Neil claims his is "a winning system in good times or bad." Investors interested in Net stocks might be disappointed--the author's first rule is that a company must show a pattern of growing profits, which disqualifies many dot coms. (Try Rule Breakers, Rule Makers for a different take.) O'Neil's approach to stocks is, above all, rational, and he pays little heed to market hype.

Those new to investing would do well to read this book before embarking, and even more seasoned traders may find How to Make Money in Stocks a refreshing return to basics. Markets may swing bull and bear, but O'Neil promises to stand firm. --Demian McLean

Customer Reviews:

  • Best fundamental book analysis
    At the top with, Benjamin Graham's The Intelligent Investor. Great Great read. ...more info
  • People should really sober up about this book
    I must admit that many of the things that author writes sound very convincing and practical. But people really need to sober up as I mentioned above. (I am not one of those sore losers in the market just to clarify)

    As you get more experience, read more books, and become more mature you really start realizing how much of a hype this book really is. In some sense I would call this a borderline scam. And once you sign up for Investor's Business Daily the sales people will not leave you alone. They will be all over you like freaking flies. Then again, don't think I am for Wall Street Journal, Barrons, or Fortunes either. They are all garbages and do not provide useful insight.

    People already realize that market is rigged. If they know it is rigged, and these products don't help them, then they should stop buying this kind of product. There are way too many useless products out there already.

    Read books by Richard Ferri, John Bogle, or Edward Griffin....more info
  • CAN SLIM - same as most diets
    The techniques suggested in the book are theoretically sound but like all security recommendations, once they are put into practice you realize that they are among the biggest frauds perpetrated on the American public. ...more info
  • A good choice
    I purchased this as a gift for my boyfriend (based on other Amazon reviews). He has read quite a bit of it and really loves it. He says it is very informative and interesting....more info
  • Money Maker
    I read a basic book on stock market and how it works. Then I read this book. I started trading in May 2007. I am up 42%. Sure beats sticking it in the bank for around 5% interest. I'm sold on his system.
    ...more info
  • What this book is about
    Some reviews think this book is about

    * using technical analysis to buy and sell stocks in general, it is not, it is about buying the best of breed (in the very best industry groups) when the time is right and only this point is determined by looking at the chart, once this is passed in strong volume, chances are good that prices will move higher. (VOLUME is one of the classic indicators, see Livermore, Darvas etc)

    * it is pushing IBD too hard, I agree on that, and I would give it 4.5 points if it were possible because of that, but IBD and esp. dailygraphs.com is simply saving you hours every day.

    * think there are still too many good stocks around even in IBD and they don't say buy or sell this stock now. I remember having read Livermore's thoughts via the "make an easy buck in the stock market" crowd, "how easy is it to make a quick buck with brain surgery?" It takes a lot of work everyday to check the potential stocks.

    * not all chart patterns are 100% up to the rules, this is correct but one would also check the daily charts and this might explain a bit.

    Overall the book contains top advice based on old truths.

    Another book that has lots of charts and explains the stages/cycles of stocks is Weinsteins "Secret for profiting..." Weinstein has good suggestions for longterm stop movement, while Weinstein is not interested in the quality of the company, it is worthwhile to read it because of the stock stages.(as mentioned in O`Neils book on when to sell, the quality of the stock -e.g. stellar growth outlook- is not important only price/volume action - a hint for DISTRIBUTION, in the stock market the future is now)...more info
  • Excellent and Precise
    This is exactly what I wanted. This book assumes that you know nothing and explains each and every concept in detail and in simple language....more info
  • Not Bad
    This book has some common-sense strategies that any beginning investor should start with. His main focus is to remain emotionally detached and to set a limit where you sell even if you love the stock. That is a great piece of wisdom.

    The reason for 3 and not 4 stars on this book is that he heavily plugs his website as an added reference and doesn't hook us up with any math to back up some of his analysis. Still, this is a book that most investors would want in their bookshelf....more info
  • Interesting but not great
    I'm new to investing but have read 7 books in the last couple of months on investing and financial statement analysis. These other books (the intelligent investor etc.) are more focused on value investing and tend to dissuade from considering stocks at all time highs. So it was interesting to read a different approach and this book would certainly make me consider looking at more growth stocks. It was also good to get some basics on chart interpretation which I think will prove useful. The downside is that the book (like all his books from looking at other reviews) focuses too much on IBD his website/newspaper, also the explanations for interpreting the charts was not really thorough enough, also a lot of the charts that he advised not to buy on did not look all that dissimilar in places to charts that he advised were good buys - its easy to go back in hindsight on the ones that didn't take off in price and pick holes into why they didn't.
    Also his guide to selling at 7% to 8% below your buy price seems a bit extreme - maybe this is just for high risk growth stock buys but in general given the nature of the market most stock fluctuate far more and could be down 8% over a week to recover to the same of higher level the following week. If you sold every time as he suggests you'd constantly be selling and trying to find new stocks to buy.
    He seemingly derides the value investing concept which is odd as some of the best investors of all time followed this approach - Buffett & Graham and their disciples being the obvious ones. Overall an interesting read for a different perspective and introduction to chart interpretation.
    ...more info
  • A Good Book but could be improved.
    The 3rd edition is an improved version with more up-to-date charts.However, as this a "How to" book, the presentation could have been improved by putting the charts opposite the text so that the reader do not have to flip back the pages to review the charts in order to follow the explanations given by the author.
    Although they are in colour, most of the charts (which are 3 inches x 2 inches) are way too small. The charts of the models of the greatest stock market winners are even smaller (2.5 inches x 1.5inches). Being such an important part of this book, they should have been made much bigger and easier on the eyes. Although this will increase the number of pages and the cost of the book, it is what distinguishes a great book from a good book.
    In addition, a more detailed explanation together with a worked example of how the author calculates the relative strength would be of great help to readers who are not residing in the USA and buying US Stocks. Otherwise this book appears nothing more than advertising to promote the sale of Investors Business Digest.
    I hope these comments can be taken into consideration in the next revised edition....more info
  • Close to almost perfect
    I give this book four stars instead of five with some reservation because it's difficult for me to tell how much was a problem of explanation and how much was a problem of discipline on my part. And I might have been tempted to give it a lower rating had I not read so many BAD (or just really general) books on this topic. Fact is, this is the first book I've read on stocks that tells you when and why to buy AND when and why to SELL. There are many specific examples as well as some general rules of thumb to follow re: the market at large. Truth be told, the book turns out -- at the end -- to be a sales pitch for Investor's Business Daily. But the advice was so good that I didn't really mind and, by the way, I started subscribing to IBD right afterwards. In the final analysis, I make about 10 to 20% more money in the stock market as a direct result of reading this book. QED....more info
  • ideal book to read about stocks
    simply excellent -very to the point - covered just enough to be boring like some other interview books I have read recently...more info
  • great book
    great book.. i've been investing for about 5 years now and this book pretty much summed up what i learned (and a lot more that i didn't know) in about 200 pages...

    only minus is that it really pushes you to subscribe to Investors business daily which will run you another 200USD a year for a basic membership (of course i gave in and joined... but made a decent amount of money sooo i 'm not complaining)...more info
  • Excellent book for getting started in stocks trading
    I haven't finished read, but so far it is a pretty good book for getting started in stocks trading, you will learn many basics and get several advised on what to do or not. Starting to learn how to read charts and which stocks to pick....more info
  • Great reading.
    Great book, full of information. Well studied strategies. Easy to understand - although a couple sections make take two readings....more info
  • Finally!
    Finally an investment book that shows the novice how to do the fundamental things necessary for intelligent investing. Even if you are not a believer in Bill O'Neill's philosophy, the chart reading tools and common-sense tips will help anyone who invests. My only complaint is that I think the chart reading chapter and some of the chapters dealing with the fundamentals should be first instead of later in the book....more info
  • Could be better
    I'm sorry, but I have serious issues with this book.

    Let me explain my problem by way of example; O'Neil is very keen on the so-called "Cup with Handle" pattern, and is credited with being the world's leading guru on the subject. He provides lots of advice as to what to look for in a healthy Cup with Handle, together with numerous charts. I tried to establish a set of rules for identifying good looking Cups with Handles based on his narrative. I ended up with a list of about 12 rules of what to look for, in terms of desirable features, undesirable features and nice to haves. Then I looked at the charts he provides, and that, I'm afraid, is where I came badly unstuck.

    O'Neil has applied various annotations to his charts to highlight the features he finds interesting. But, for my money, he hasn't done this with any consistency. He will enthusiastically point to one of his highly desirable features such as declining volume in the low of a handle when it occurs. But when such a feature is conspicuous by its absence, he makes no comment. Indeed, some of the features in the charts he supplies seem to fly in the face of his own requirements.

    Trying to persevere, I began to modify the rules I had collated from O'Neil's narrative in a futile attempt to gain some consistency with the annotations in the charts. What I ended up with was just a ridiculous mass of contradictions: "It's highly desirable for condition x to occur, except when it doesn't because that can also be good"!

    Now I accept that Technical Analysis is a bit of a rough science, if it can be called a science at all. But there's a limit to how much rough I can stand! How I wish a book such as this one could be written with the analytical skill of a proper mathematician, but that's very unlikely to ever happen.

    William O'Neill is, without doubt, a great trader with an extensive track record. Unfortunately, this book leaves me with the impression that he doesn't really know why.

    ...more info