Peter Hoagland Tapped as Key Resource to Support Ever-Expanding Marketing Initiatives for ELAN? Home Systems
 

Industry Veteran to Lend Valuable Expertise to ELAN in Support of Specific Marketing Goals

Lexington, KY February 17, 2005 -- ELAN? Home Systems announced today that Marketing Specialist, Peter Hoagland, has joined the company's well-established team of professionals as an independent contractor and consultant. Cat Fowler, ELAN's Vice President of Marketing and Technical Services, made the announcement.

A well-respected industry veteran, Mr. Hoagland currently serves as the Chair of the Multi-Room Audio/Video Council (MRAV) for the Consumer Electronics Association (CEA) and sits on the CEA Audio Board. In his role as a hands-on Contractor and Marketing Specialist for ELAN, Peter will be focusing on a number of significant 2005 marketing projects, including the development of ELAN's TRIO Dealer Summit course curriculum and marketing materials. In addition, he will contribute to ELAN's product marketing on some of ELAN's yet-to-be announced, high-profile product initiatives.

During his successful career in specialty audio, Mr. Hoagland has managed or consulted with many leading brands such as B&W and KEF. Most recently, he was responsible for marketing and media relations for Russound, another popular Multi-Room A/V brand. He also provides marketing services to BG, an innovative brand of high-performance loudspeakers.

In his new capacity at ELAN, he will report directly to Ms. Fowler who oversees all corporate and product marketing activities, technical and customer services, and professional services and programs for ELAN's valued Dealers and Distributors.

In making the announcement, Ms. Fowler said, "I have worked closely with Peter for two years on the CEA Multi-Room Audio/Video Council and, as a result, know, admire, and respect his skills and work ethic. We are extremely delighted to have Peter as a resource on the ELAN team as we continue to grow our Dealer programs and materials. He is an incredibly valuable addition to the powerhouse team of internal marketing professionals and external marketing communications consultants ELAN has assembled. In particular, his great depth of knowledge, industry expertise, and broad range of contacts will prove to be a key asset in expanding ELAN's TRIO Dealer Summit curriculum and elevating it to the next level."

Mr. Hoagland added, "Without question, ELAN is one of the very best brands in the Multi-Room AV sector. I'm excited to be working with an industry leader and especially in familiar marketing areas where I can have an immediate and positive impact."

About ELAN Home Systems:
ELAN Home Systems is a leading manufacturer of innovative, award-winning Multi-Room audio/video and home automation systems. Based in Lexington, KY, the company's systems were the first to integrate audio, video, phones and third-party products to create a seamless, easy-to-use "whole house" experience. The company's unique products provide complete lifestyle, feature-rich solutions, yet can be configured to fit the specific needs of every homeowner. ELAN products are distributed through a comprehensive channel of select Dealers and Distributors throughout the United States, Canada and 58 countries worldwide. To learn more, visit www.elanhomesystems.com.

ELAN is a trademark of ELAN Home Systems, LLC, Lexington, KY. VIA! , D1200, D1650, and System12 are trademarks of ELAN Home Systems, LLC. All other trademarks are property of their respective owners.

 
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