Children's Educational Network has licensed to release a Son of the Mask branded Kid Safe Browser beginning January 25, 2005. The browser technology uses the Microsoft agent and allows children to explore the Internet in a safer environment.
Escondido, CA January 20, 2005 -- Children's Educational Network announced today that it has executed a license agreement with New Line Cinema giving them the rights to create a Son of the Mask branded Kid Safe Browser designed to protect children on the Internet with their proprietary protection software.
"The Son of the Mask browser utilizes incredible technology that allows children to surf only safe, parent-approved, child-appropriate websites. Unlike a typical filter, this browser pulls information from a list of approved websites only, the safest and most reliable method according to industry experts," said Greg Writer, San Diego's foremost authority on the topic of online safety for children. The browser will be available at www.SonOfTheMaskBrowser.com beginning January 25th, 2005.
The technology is comprised of a Son of the Mask-themed Kid Safe Browser and a closed, online community for kids that includes a buddies-only email and chat system. This setup allows children to enjoy the Internet in an entertaining and educational setting while giving parents the peace of mind that their kids are safe. It works with any Internet Service Provider and is built on the Microsoft Windows Platform. A very unique feature developed under license with Microsoft Corporation (Nasdaq NM: MSFT) is their MS Agent technology. Using this technology, Children's Educational Network will create a 3D-animated version of "Otis" the dog, one of the main characters in the Son of the Mask film. Otis will be the Internet Guide for the Son of the Mask Kid Safe Browser to entertain and lead children through their customized Internet experience. Parents also have the ability to program Otis to remind their children of chores or give them encouraging words while they use the browser.
About New Line Cinema's Son of the Mask:
A decade after the legendary Mask of Loki wreaked havoc on the life of an unsuspecting adult, the magical mask finds its way into the possession of a child in the family comedy Son of the Mask. When cartoonist Tim Avery's (Jamie Kennedy) new son is born with the Mask's spectacular powers ¨C to the dismay of the family's jealous dog ¨C it turns the household upside down and launches a kid versus canine battle for control of the Mask. But unbeknownst to them all, Loki has come looking for his mask and is willing to do whatever it takes to get it back. Featuring incredible special effects work from the Academy Award-winning Industrial Lights and Magic team and Tippett Studio, Son of the Mask is directed by Lawrence Guterman (Cats & Dogs) and written by Lance Khazei. It is scheduled for a February 18, 2005 release.
About Children's Educational Network:
Children's Educational Network (CEN) is building the premier, online community for children ¨C "The Kids' Internet"? ¨C specifically designed to provide a safe, fun and educational Internet experience only accessible through CEN's Kid Safe Browser. Through each themed Kid Safe Browser, "The Kids' Internet's" core function is to protect children from pornography, hate, violence, predators and inappropriate content on the Internet while also offering fun, educational content that inspires and motivates children in a positive manner. CEN offers its Kid Safe Browser for free and allows other organizations to participate in protecting kids on the Internet, expanding their brand to the desktop and building customer loyalty by co-branding and private labeling CEN's technology. Partnership information or press contacts: Children's Educational Network, 760-233-2863.
About New Line Cinema:
New Line Cinema is the oldest and most successful independent film company in the world. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, licensing, merchandising and international marketing and distribution. New Line is a pioneer in franchising filmmaking and its Oscar-winning The Lord of the Rings trilogy is the most successful film franchise in history. Together with its subsidiary, Fine Line Features, New Line is a unit of Time Warner. Press contacts for the licensing and merchandising division: Stephanie Baumoel and Sheila Feren at FerenComm, 212-983-9898.